On February 1, trainer retailer size? marked its 20th anniversary by holding an immersive installation at White Rabbit Studios, London, displaying the brand’s exclusive collaborations over the past two decades alongside a year-long roster of special releases to mark the grand occasion.
The exhibition celebrated size?’s past, present and future by showcasing its most salient sneaker collaborations and coveted archival releases from the past, the brand’s upcoming SS20 collection and emerging industry creatives, tastemakers and visionaries within the size? community.
Attendees of the event were taken down size?’s memory lane with a preview of original product samples such as the coveted 2005 size? x Dave White x Nike “Wet Paint Pack”, 2010 size? x adidas Originals Anniversary City Series Pack, 2013 size? x Nike Air Max 93 “Maximum Air” release, 2017 size? x adidas Originals x Henry Poole NMD project, 2019 size? x New Balance 990v5 and many more. Alongside sneaker releases were pieces of photographic memorabilia from size? partnerships, events and grand openings such as the opening of the size? Paris store in 2012, the “Sneaker Cinema” event hosted by the legendary Charlie Dark in 2015, the launch of size? sessions in 2017 and the Skepta SK Level Amsterdam Store Takeover in 2019.
As well as digging through the archives for the exhibition, size? also took the opportunity to reveal the upcoming sneaker silhouettes yet to release at size?. Expect a varied selection of adidas, Nike, Saucony, Reebok, Vans, Puma, Converse and New Balance models to drop in the coming few weeks, most notably the Nike Air Max 95 “20 years of size?”, the Saucony Azura 2000 “Zebra”, the adidas Originals Superstar “50/20”, the adidas Originals Liverpool Anniversary City Series, the Reebok GL6000 “Factory Mix Up” and several others.
size?’s legacy is rich and multi-dimensional, built around a community that sits in the intersections of sneakers, sport, music, art and fashion. To celebrate the trainer store’s 20th Anniversary in full swing, size? merged select watershed products from its past, drops from the contemporary day and of course, the people that made it all possible, to pay homage to a retailer that has had an immense impact on shaping sneaker culture into what it is today.
Check out images of the exhibition and installation in the gallery above and to find out more about the brand’s expansive archive head over to the size? site.