OAMC Delivers a Lesson in Restraint With SS20 Campaign

Luke Meier’s OAMC has returned with its campaign for Spring/Summer 2020, showcasing a collection that began life as “a study in restraint.” Referencing the restrained influence on the collection, a light and layered silhouette runs throughout the campaign imagery.

Key themes include a mixture of boxy tailoring and utility influences, which are paired with narrow trousers to create an elongated silhouette. Elsewhere, the collection features ribbed knitwear, mohair cotton sweaters and shirting that references Constantin Brancusi’s Sleeping Muse sculpture. The collection’s color palette is also restrained, with a particular focus on whites, creams and light tans throughout, alongside different greys, bright blues and some darker colors.

SS20 also sees OAMC continue its ongoing collaboration with adidas Originals. The campaign imagery gives a first look at the Type-04 sneaker, which mixes technical elements with a more artisanal mixture of materials and colors. Other footwear in the collection includes OAMC boots and oxfords, as well as tactical sandals, Chelsea boots and a vulcanized sneaker.

Take a look through the campaign imagery in the gallery above, and expect OAMC’s SS20 collection to begin arrive at stockists in the near future.

In other fashion news, Off-White™ has kept its place as the world’s “Hottest Brand.”