Sevenstore Tells the Story of Liverpool's Love Affair With the Air Max 95 "Neon"

Celebrating the sneaker’s re-release in its original form.

By
Footwear
7,403 Hypes 0 Comments

Liverpool-based Sevenstore has released a short film celebrating the city’s “love affair” with the Nike Air Max 95, arriving to mark the return of the classic “Neon” colorway. Ever since the sneaker first arrived in 1995, it has become an important part of Liverpool’s culture and is still widely referred to as the 110 due to its original £110 GBP price tag.

The video itself has been created by Glenn Kitson alongside a number of Liverpool creatives. Throughout the short film, people from around the city tell their memories of the shoe and where the love affair between Liverpool and the Air Max 95 “Neon” colorway comes from. As one participant in the video says, “Once you wore them, you were a part of the texture, the fabric, of what makes the city express itself.”

“110s Love Affair” has been released to coincide with the relaunch of the “Neon” colorway in its original form. The sneaker features a classic grayscale fade across its anatomical-inspired upper. This muted design is offset by hits of the titular “Neon” around the eyelets, tongue badge and a small Swoosh towards the heel.

You can watch the short film in the gallery above. The Air Max 95 “Neon” is due to release at select stockists including Sevenstore on December 17. Sevenstore’s raffle is now open for registration.

In other footwear news, Steven Harrington explained his love of the Air Force 1 in the latest Sole Mates interview.

Read Full Article

What to Read Next

Nike's Air Max 1 Rubs Away to Become "Yours"
Footwear

Nike's Air Max 1 Rubs Away to Become "Yours"

A “Summit White/White/Sail” colorway reveals “Medium Khaki” underneath when scrubbed.

Supreme Winter 2020 Tees
Fashion

Supreme Winter 2020 Tees

Featuring a Cross Box Logo style and homage to Mariah Carey’s ‘Merry Christmas’ holiday album.

BROCKHAMPTON's "Gay" Capsule Represents and Empowers the LGBTQIA+ Community
Fashion

BROCKHAMPTON's "Gay" Capsule Represents and Empowers the LGBTQIA+ Community

Enlisting activists from GLAAD’s Youth Engagement Program for its Kevin Abstract-directed and Ashlan Grey-shot lookbook.


Carhartt WIP Partners With Regina's Grocery and Uncle Paulie's for Charitable T-shirts
Fashion

Carhartt WIP Partners With Regina's Grocery and Uncle Paulie's for Charitable T-shirts

Raising money for the L.A. Regional Food Bank and Safe Horizons Streetwork Project NYC.

Sasquatchfabrix. SS21 Is a Bold Refinement of Japanese Heritage
Fashion

Sasquatchfabrix. SS21 Is a Bold Refinement of Japanese Heritage

Ushering in a refreshing lineup of pop colors, unique cuts and supple textures.

Willem Dafoe's Green Goblin Rumored to Appear in 'Spider-Man 3'
Entertainment

Willem Dafoe's Green Goblin Rumored to Appear in 'Spider-Man 3'

Along with Thomas Haden Church’s Sandman.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.