Nike's Air Max 1 Rubs Away to Become "Yours"

A “Summit White/White/Sail” colorway reveals “Medium Khaki” underneath when scrubbed.

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Footwear
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Nike has been playing with wear-away uppers for a few years now, introducing pairs such as the Air Force 1 “Olympic” and these wear-away Jordans, and now the Swoosh brand has given the Air Max 1 a similar treatment.

While it may appear to be a premium leather Air Max 1 in “Summit White/White/Sail/Medium Khaki” at first, there is in fact a hidden layer underneath. A clean upper is adorned with a debossed Swoosh logo on the mid-panel and is accompanied by an embroidered split “White/Medium Khaki” Swoosh logo on the tongue and heel — acting as the first nod to what lies beneath.

Joining this is a set of “Medium Khaki” insoles and a similarly-tinted Air bag component in the midsole. However, the “Medium Khaki” shade is much more prominent than what it seems at first glance. Each pair comes with an abrasive cloth that scratches away at the leather, revealing an underlayer of khaki.

Because it’s abrasive, the cloth will scratch khaki colors into the leather with a rough, raw-edged finish, looking as if you have scuffed up the pair after a lifetime of wearing.

The Nike Air Max 1 “Yours” in “Summit White/White/Sail/Medium Khaki” is set to release via a raffle on sites such as Asphalt Gold, costing €149 EUR a pair (approx. $181 USD). Take a closer look at the sneaker above.

In other news, TELFAR has put its spin on the Converse Chuck 70 Hi.

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