clothsurgeon Collaborates with Absolut Vodka to Weave Cultures Together

Drawing inspiration from the iconic white T-shirt.

Fashion
4,668 Hypes 4 Comments

Vodka brand Absolut has a long history of supporting the arts, collaborating with renowned creatives from Keith Haring to Herb Ritts. Its mission to embrace cultural outsiders now returns to the world of fashion for its latest co-creation with London-based luxury menswear brand, clothsurgeon.

Titled the ‘Absolut T Project’, the collaborative collection features 79 limited-edition T-shirts that signify the coming together of different backgrounds, cultures and ideas encapsulated within one product. Drawing inspiration from the iconic white T-shirt and its history as a tool for activism and change, Absolut and clothsurgeon reinterpret the garment with Rav Matharu‘s signature attention to detail and craftsmanship.

Each piece is intricately crafted from organic sourced fabrics from across the globe, locations that are meaningful to the Creative Director. The technical jersey arrives from Japan, slub from India, heavy jersey from the USA, mercerized cotton from Italy and cotton collar ribbing from England; the materials blend effortlessly to form the silhouette. These fabrics are woven with the Absolut medallion, creating a detailed patchwork. The overall result is an expression of the beauty that comes from embracing differences. It’s a simple but powerful concept that reflects Absolut and clothsurgeon’s hope for a more open world.

Discussing how the collaboration came about, Rav Matharu explained, “When Absolut approached me for this project, I knew I had to say yes. Absolut is a true icon with an authentic and unrivaled legacy in design. This is something I’m proud to put my stamp on and quite literally, weave cultures together.”

The Absolut clothsurgeon T-Shirt will retail for $126 USD (£95 GBP) on Clothsurgeon’s website from December 17 at 8 am GMT.

Read Full Article

What to Read Next

Reebok Converges Basketball and Bike Life For New Moto-Inspired "Street Sleigh" Capsule
Footwear

Reebok Converges Basketball and Bike Life For New Moto-Inspired "Street Sleigh" Capsule

Serving as the introduction of Reebok’s “I3 Motorsports” narrative inspired by NBA Hall of Famer Allen Iverson.

JSP and CRTFD Introduce New Apparel Collection Made From Sustainable Hemp
Fashion

JSP and CRTFD Introduce New Apparel Collection Made From Sustainable Hemp

The earth-friendly capsule is comprised of pinstriped hoodies, sweatpants, and more.

Post Malone's Maison No. 9 French Rosé Is Coming to the U.K.
Food & Beverage

Post Malone's Maison No. 9 French Rosé Is Coming to the U.K.

The wine is expected to sell out fast.

ASICS' GEL-KAYANO 14 Is Revived in Retro Gold-Tinged Colorway
Footwear

ASICS' GEL-KAYANO 14 Is Revived in Retro Gold-Tinged Colorway

Separate to the Kiko Kostadinov-related pairs, this sneaker looks to the archives and the idea of a “flash” for inspiration.

Sevenstore Tells the Story of Liverpool's Love Affair With the Air Max 95 "Neon"
Footwear

Sevenstore Tells the Story of Liverpool's Love Affair With the Air Max 95 "Neon"

Celebrating the sneaker’s re-release in its original form.


Nike's Air Max 1 Rubs Away to Become "Yours"
Footwear

Nike's Air Max 1 Rubs Away to Become "Yours"

A “Summit White/White/Sail” colorway reveals “Medium Khaki” underneath when scrubbed.

Supreme Winter 2020 Tees
Fashion

Supreme Winter 2020 Tees

Featuring a Cross Box Logo style and homage to Mariah Carey’s ‘Merry Christmas’ holiday album.

BROCKHAMPTON's "Gay" Capsule Represents and Empowers the LGBTQIA+ Community
Fashion

BROCKHAMPTON's "Gay" Capsule Represents and Empowers the LGBTQIA+ Community

Enlisting activists from GLAAD’s Youth Engagement Program for its Kevin Abstract-directed and Ashlan Grey-shot lookbook.

Carhartt WIP Partners With Regina's Grocery and Uncle Paulie's for Charitable T-shirts
Fashion

Carhartt WIP Partners With Regina's Grocery and Uncle Paulie's for Charitable T-shirts

Raising money for the L.A. Regional Food Bank and Safe Horizons Streetwork Project NYC.

Sasquatchfabrix. SS21 Is a Bold Refinement of Japanese Heritage
Fashion

Sasquatchfabrix. SS21 Is a Bold Refinement of Japanese Heritage

Ushering in a refreshing lineup of pop colors, unique cuts and supple textures.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.