Reebok Converges Basketball and Bike Life For New Moto-Inspired "Street Sleigh" Capsule
Serving as the introduction of Reebok’s “I3 Motorsports” narrative inspired by NBA Hall of Famer Allen Iverson.
Legendary point guard Allen Iverson and his Reebok camp have joined hands to introduce the I3 Motorsports “Street Sleigh” footwear and apparel collection that carries influence from basketball and motocross biking cultures. Interestingly so, this isn’t the first time that the NBA icon has executed this type of initiative as he previously launched a racing-inspired Answer IV and I3 Apparel range in the back in the early 00’s during his prime days on the court.
Fast forward to present day, “The Answer” has is bringing back the essence of motorsports through two footwear pieces: his signature Reebok Question Mid and the lifestyle-ready Classic Leather Legacy. The first-mentioned has an upper that’s arranged with a deep black full grain leather build and features “Rich Red” overlays and midsoles to accompany, both of which are enhanced with glossy finishes. Vector branding dispersed to the heel and mid-foot, as well as the “3” insignias located to the bottom of the rear all offset with angelic stitching. Full family sizes of this colorway will release, starting with the men’s sizes that will retail for $140 USD.
The street-focused installment makes use of the very same tones, only flipping its schemes in a way that pronounces the “Rich Red” tone to a higher degree. On this Classic Leather Legacy, the glossy mudguards, leather overlays, mesh and synthetic uppers are coated with with the bold hue, and complemented through the branded hits, leather heel tabs and sole units that contrast with a jet black paint job. Only adult sizes of these will see a release with its retail tag set for $80 USD. Furthermore, the footwear will also launch in tandem with matching apparel tees and hoodies that are treated with Iverson-related graphics.
Reebok also provided a motocross-influenced lookbook shot by Jorge Sigala that showcased riders at the heart of ATL’s bike life scene modeling the products.
For those interested in picking any pieces up, mark your calendars for a December 15 release via Reebok and select retailers.
Elsewhere in more sneaker news, KICKS LAB recently twisted up the Instapump Fury with “What The” style color blocking.
