Griselda Records was undeniable throughout 2019. The Buffalo, New York rap trio released just under ten projects culminating in the crew’s collaborative Shady Records debut, WWCD. Benny The Butcher, Conway The Machine and Westside Gunn all had more than enough to celebrate, so they joined Elliott Wilson for the Rap Radar: A Griselda New Year special.
The one and a half hour video sees Griselda talking about partnering with JAY-Z and Eminem. “It started out with Benny [The Butcher] being like, ‘Yo, I wanna be on Roc Nation.’” Westside Gunn told Rap Radar. “And I’m real cool with [Kyambo "Hip-Hop" Joshua] and had already approached him on management as well… He was initially like, ‘Nah I’m not really into it right now,’ so me and him start speaking on Benny, and he was talking to Hov, and Hov was like, ‘Yo what’s going on with them?’ So when we went over to Roc Nation, we went over there with [Hip-Hop] so that was the difference this time. It wasn’t like they appointed me someone to watch over Griselda. I went over there with my own team.”
“It was about getting the right ears and the right attention that we needed. It’s a timing thing, it’s all about timing and once we had everybody locked in, we delivered.” Benny The Butcher told Elliot Wilson in regards to the group’s strategic output.
“I’m big on the legends, you know the guys who paved the way for this whole hip-hop sh*t, and to be in existence with the artists that you fell in love with, the guys who are in everybody’s Top 5 lists. When you got ni**as like that saying you in they Top 5, or you’re in their favorite artists, or this is their favorite album… I mean I don’t really care about the sales or what nobody else gotta say. Them the ni**as I’m trying to impress, so I think the response been kinda great.” Conway said about the reception that Griselda received after the group’s prolific output in 2019.
Watch the full video feature above and be sure to check out our Conversations With: Benny The Butcher feature from last year where he talked about his latest project The Plugs I Met, motivating the people around him and comparing Griselda to famous basketball teams of the 1990s.