Jordan Why Not Zer0.3 "The Family" Celebrates Kinship

Inspired by Russell Westbrook’s supportive family and friend groups.

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Footwear
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Russell Westbrook is fiercely loyal to those that support him, and that bond between Brodie and his family/friends is front and center on the new Jordan Why Not Zer0.3 “The Family.” The second colorway of Westbrook’s third signature silhouette with Jordan Brand, this family first makeup is a successor to the Why Not Zer0.2 in both moniker and style.

Black uppers accented with metallic gold thread cut a striking swath, using stark synthetic overlays to add textured support. The signature midfoot strap is done up in translucent plastic and features black ridged detailing. A large hangtag by the collar lays out the shoe’s info and tech specs with its white text, and nods to the nickname with a bold gold embellishment. Further details are added by a gold Jumpman on the tongue tab, Westbrook’s signature on the heel tab, Why Not logos on the toebox and a special graphic on the inside of the tongue.

Down below, the jagged white midsole’s two pieces are held together by a marbled plastic midfoot shank. A Zoom Turbo unit is encased in the forefoot’s Phylon foam folds for comfort and support, while the shoe’s size tag peeks through a translucent window on the heel. Grey outsoles with modified herringbone traction patterns complete the look.

The Jordan Why Not Zer0.3 “The Family” will release at retailers like Sneakersnstuff on January 9, with a MSRP of $130 USD.

Nike has also revealed a “Year of the Rat” collection for Chinese New Year, complete with new takes on the Air Max 1 and Air Force 1.

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Jordan Why Not Zer0.3 “The Family”

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