2019’s Brandon Banks revealed Houston rapper Maxo Kream‘s complex past with the title referring to his father’s pseudonym used when hustling. The project dealt with the criminal justice system, self-reflection and survival of the fittest in the drug trade. It had its uptempo, fun and downright comedic moments showcasing Maxo’s larger than life personality too, like on “Drizzy Draco.” The rapper released the official music video today featuring plenty of 90s-inspired fisheye lenses and trips to a retirement home and card game.
Maxo not only boosted his star potential last year with the release of his second studio album, but he also ditched the underground tag by staying true to both himself and the streets while signing major deals with RCA Records and Roc Nation management. Director and editor Omar Jones also handled VFX duties for “Drizzy Draco” adding a surreal twist to the Pulp Fiction-inspired timeline in which Maxo and his ensemble search for a missing briefcase which we can only imagine has an unverified amount of money inside. Intercut with sepia-screen titles, Maxo also rounds a corner with the largest gold-plated chopper that’s ever appeared in a music video.
Watch the video above and be sure to revisit our Best Day Ever: Maxo Kream interview from last year as well. In more music news, A$AP Ferg premiered his first single of 2020 with the fast-paced and high-energy anthem “Value.”
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In our latest installment of Best Day Ever, the one and only @maxokream gives us a rundown of his perfect fantasy day. From collaborating with @sean_wotherspoon on a new pair of shoes to getting a gift from friend @liluzivert, Maxo’s day is packed with exclusive gear, exotic strains of greenery, and some luck. Click in to watch the full episode and let us know your favorite track of his excellent ‘Brandon Banks’ project in the comments. Photo: Eddie Lee Video: Patrick Johnson