Blondey McCoy Suits up for Berluti SS20 Campaign

Spotlighting Kris Van Assche’s contemporary tailoring in Rome.

By
Fashion
3,685 Hypes 0 Comments

Parisian label Berluti has enlisted Blondey McCoy for its Spring/Summer 2020 campaign shot by the skateboarder’s long-time friend Alasdair McLellan.

Taking place in Rome, McCoy is seen decked in a black formal Berluti suit designed by Kris Van Assche. The creative director continues to reinvent the luxury label with his unique take on tailoring, merging traditional craft with contemporary twists, seen most notably in the choice of footwear for McCoy — a pair of leather Oxford shoes that feature a bright blue geometric segment on the toe, complementing his tie.

This is the third campaign Blondey McCoy has done for Berluti under Van Assche’s vision. As the creative director notes in a press release, “Blondey immaculately blends the qualities of an old soul with the lust for life of a new generation. For Berluti, which historically catered to the likes of Greta Garbo, Robert Mapplethorpe, and Patti Smith, his refined rebellious attitude is the spirit with which this maison is entering a new decade.”

Take a look at the Spring/Summer 2020 runway show, and keep an eye out for the collection’s release in the coming months at Berluti boutiques worldwide.

In other news, Gucci has delivered a full look at its Disney capsule collection for Chinese New Year.

Read Full Article

What to Read Next

YMC Reworks ASICS SportStyle Tarther OG With Aztec Prints & Premium Suede Details
Footwear

YMC Reworks ASICS SportStyle Tarther OG With Aztec Prints & Premium Suede Details

Expect an imminent release.

Gucci's Five-Part Mickey Mouse Sneaker Collection Is Available Now
Footwear

Gucci's Five-Part Mickey Mouse Sneaker Collection Is Available Now

The Chinese New Year pack includes the Rhyton, Ace, Slip-on and a pair of slides.

'Star Wars: The Rise of Skywalker' Editor Calls Film A "Fan Service" & Addresses Editing Tactics
Entertainment

'Star Wars: The Rise of Skywalker' Editor Calls Film A "Fan Service" & Addresses Editing Tactics

Maryann Brandon and ‘The Rough Cut’ sat down to talk all things editing.


Nike Mixes Comfort & Function With ACG Moc 3.0 in "Cargo Khaki/Oil Green"
Footwear

Nike Mixes Comfort & Function With ACG Moc 3.0 in "Cargo Khaki/Oil Green"

Constructed from a lightweight quilted ripstop.

A-COLD-WALL* Announces SP-1 M-65 Exhibition for London Fashion Week: Men's
Fashion

A-COLD-WALL* Announces SP-1 M-65 Exhibition for London Fashion Week: Men's

Showcasing the brand’s “focus on fabrication, material property, uniformity & reductive function.”

Segway Unveils First-Ever Electric Motorbike Concept, the APEX
Automotive

Segway Unveils First-Ever Electric Motorbike Concept, the APEX

Sending it around the race track.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.