Blondey McCoy Suits up for Berluti SS20 Campaign
Spotlighting Kris Van Assche’s contemporary tailoring in Rome.
Taking place in Rome, McCoy is seen decked in a black formal Berluti suit designed by Kris Van Assche. The creative director continues to reinvent the luxury label with his unique take on tailoring, merging traditional craft with contemporary twists, seen most notably in the choice of footwear for McCoy — a pair of leather Oxford shoes that feature a bright blue geometric segment on the toe, complementing his tie.
This is the third campaign Blondey McCoy has done for Berluti under Van Assche’s vision. As the creative director notes in a press release, “Blondey immaculately blends the qualities of an old soul with the lust for life of a new generation. For Berluti, which historically catered to the likes of Greta Garbo, Robert Mapplethorpe, and Patti Smith, his refined rebellious attitude is the spirit with which this maison is entering a new decade.”
In other news, Gucci has delivered a full look at its Disney capsule collection for Chinese New Year.
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- THE #BERLUTI SUMMER 2020 ADVERTISING CAMPAIGN FEATURING @blondey – Berluti announces Blondey McCoy as the face of its Summer 2020 Advertising Campaign. The 22 year-old British Lebanese skateboarder and designer was shot by his long-time friend and collaborator Alasdair McLellan on location in Rome, marking the photographer’s third campaign for Berluti under the artistic direction of Kris Van Assche. Video by @alasdairmclellan Creative Direction by @kris_van_assche and @mmparisdotcom Styling by @mauricionardi