A-COLD-WALL* Announces SP-1 M-65 Exhibition for London Fashion Week: Men's

Showcasing the brand’s “focus on fabrication, material property, uniformity & reductive function.”

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With A-COLD-WALL* set to present its Fall/Winter 2020 collection in Milan this season, the Samuel Ross-helmed label has announced an exhibition to take place during London Fashion Week: Men’s. The exhibition — titled SP-1 M-65 — will focus on the iconic M-65 jacket, with seven specialist materials all used to show the different variations of the item.

All of the jackets will be packable, and have been cut, stitched and finished in London. The idea behind the exhibition is to showcase A-COLD-WALL*’s “focus on fabrication, material property, uniformity & reductive function, thus embodying the requirements of modernity.” Following the exhibition a limited number of jackets will be gifted to selected attendees.

The brand’s registration site for the project explains that it “reflects a value system built upon channels of community interaction. Inviting community with the opportunity to engage with the product, concept and process through garment and installation. Service Point 1 acts as a subtle step in reforming engagement between brand and individual — steering away from granular interaction, disproportionately focused on purchase.”

The SP-1 M-65 installation will begin with a private exhibition and collection point on January 4, before the public exhibition opens on January 5. Registration is open now via the A-COLD-WALL* site.

In other fashion news, Disney and Gucci have dropped their full Mickey Mouse collection.

 

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Service Point 1, London, Jan 4 & 5. Register for SP-1 M-65 exhibition and SP-1 M-65 garment collection. M-65 Private Exhibition & Collection Point: Jan 4, 10:00AM – 18:00PM M-65 Public Exhibition: Jan 5, 10:00AM – 18:00PM A-COLD-WALL* will exhibit a selection of garments focused on the classic silhouette. M-65 jackets will be gifted to select, exhibition participants. Seven specialist materials, provided directly by world renowned Italian mills have been utilised for this specific study to extend the possibility of a single packable garment pattern. The result of this study being reductive, packable high-quality M-65 jackets transferred to attendees in limited numbers – at no cost of the attendee. The modular, well documented yet unspoken history of the jacket forms as host to display A-COLD-WALL*’s focus on fabrication, material property, uniformity & reductive function, thus embodying the requirements of modernity. M-65’s globalised lineage represents an open-source philosophy. Localised manufacturing of garments has been prioritised, resulting in all garments being cut and stitched and finished in London. SP1.A-COLD-WALL.COM. Link in bio.

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