Nicholas Daley References Family, Jamaican Culture & More With Fred Perry Collaboration

Indebted with a ’70s-inspired look.

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Fashion
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British menswear designer Nicholas Daley collaborates with Fred Perry for Fall/Winter 2019. The designer brings his Scottish-Jamaican heritage to reinterpret the subcultures both he and Fred Perry represent in their work. Daley’s shows are often musical as a result of his family’s role in the emergence of the reggae sound system culture in Britain, and this same message is channeled into this collaborative project.

Nicholas Daley and Fred Perry are debuting the collection as a continuation of the SLYGO story, which pays homage to his family’s story. It also references the links between music and culture, with pieces such as the yellow wide-collard striped shirt tapping both the ’70s and his heritage.

Elsewhere, the range delivers a taped track jacket which comes in bright navy, with bold orange and red accents and SYLGO embroidery, as well as the merino wool knitted sports shirts and range of zip-up corduroy polo shirts. Speaking on the collection in a press release, Daley says “I feel there’s a good connection between both my brand and Fred Perry which ties in the ethos between celebrating different cultures and music. I feel we are aligned with our beliefs, both being British fashion labels
with a strong ethos on British subculture.”

Take a look at the Nicholas Daley x Fred Perry capsule in the gallery above and shop the entire selection when it drops on September 19 online and in-stores.

In case you missed it, read what Nicholas Daley had to say when HYPEBEAST caught up with him during LFW:M.

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