Nobu and KITH Bridge Gap Between Fashion & Food in Capsule Collaboration
Plus two new KITH Treats flavors.
KITH is rolling out full lookbook to showcase its collaboration with one of the world’s most recognized Japanese restaurants, Nobu. First seen at the KITH AIR runway show during New York Fashion Week, the 17-piece capsule presents Nobu’s inimitable cooking style in a distinctly KITH style.
The capsule collection includes silhouettes that are new to KITH’s clothing line, such as the Quilted Coaches Jacket and Quarter Zip Collared Shirt, informed by the plush layout of Nobu restaurants. Staying true to Nobu’s Japanese identity, select pieces are printed all-over with custom Sakura flower and koi fish print patterns, adding another level of thematic detailing beyond the co-branding.
Much of the details that appear throughout the capsule reinforce the dual motifs of luxury and brand identity; these touches include soft diamond-puff embroidery, metallic logos and side-by-side Japanese and American flag patches. Rounding out the wearables is a satin Nobu x KITH x New Era cap, an effortless accessory that effortlessly drives home the partnership.
To further celebrate the Nobu x KITH collection, KITH will release two new recipes inspired by signature Nobu desserts. The Caramel Soba Cha Swirl and Banana Soy French Toast Milkshake will both be available at KITH Treats in New York City’s SoHo neighborhood from September 27 to 30.
Kith
Expect the Nobu x KITH collection to launch September 30 at 11 a.m. EST on KITH’s website and at all store locations. Prices range from $60 USD to $225 USD.
For more forthcoming clothing collections, take a look at the teaser for Palace’s Winter 2019 collection.
