Fendi-Branded Popsicles Have Taken Over Milan's Central Station
In collaboration with artisanal ice cream company Steccolecco.
Fendi has partnered with Italian artisanal ice cream company Steccolecco on a pop-up that offers a very welcome chance to enjoy ice cream before cooler weather hits. For the next month or so, the ice cream company will be serving up special editions of its signature natural fruit and nut popsicles, featuring Fendi’s iconic “FF” logo on both the stick and popsicle itself.
Located in Milan’s Central Station, the pop-up will kick off by selling the custom Fendi-banded treats during this week’s Milan Fashion Week to show attendees, fashion fans and travelers moving through the busy train depot. The pop-up’s structure itself is covered in the iconic, trademarked Fendi yellow color, along with the luxury brand’s black and brown tobacco striped “Pequin” pattern, which was created in 1987.
The Steccolecco x Fendi pop-up is currently open until October 14 on the ground floor of Milan’s Central Station. This news closely follows the announcement of Fendi’s Mid-Autumn Festival mooncakes, which will be delivered via an elaborate lantern.
In other delicious collaboration news, A Bathing Ape will be giving out Free BAPE beer this weekend.
