In celebration of ‘National Video Games Day,’ Nissan has put forth sketches of concept esports gaming chairs inspired by three of the automaker’s most popular vehicles: the Armada, GT-R Nismo and Leaf. To envision the gaming chairs, Nissan applied the design language and select special features from each car, along with the idea behind the “Zero Gravity Seat” found on many Nissan vehicles.
The chair inspired by Nissan’s GT-R NISMO takes a sporty approach to gaming, featuring a racing seat-inspired silhouette, a lightweight carbon fiber and aluminum build, and red leather and synthetic suede detailing. True to the classic nature of an SUV, the Armada gaming chair focuses on comfort, with a climate-controlled seat, plush black and brown leather cushions and extra lumbar support for long gaming hours. Finally, the chair inspired by the all-electric Leaf takes a technology-forward approach. Integrated USB charging ports add functionality, while light-gray leather seats with electric blue inserts hint at energy-efficiency.
The three chair designs are being unveiled just a few months after Nissan announced its partnerships with esports gaming teams Faze Clan and OpTic Gaming. “For any company trying to reach the Gen-Z and millennial-minded audience, streaming and esports is an enormous opportunity,” Robert Cross, Nissan’s director of media and activation said when announcing the partnerships earlier this year. “We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favorite gamers.”
Nissan has no plans to build the chairs at this time, but reps say the company will gauge public interest via Twitter and go from there.
— Nissan (@NissanUSA) September 12, 2019