adidas to Remix Reebok Instapump Fury With BOOST Cushioning
A series of collaborative, comfortable runners are on the way.
Reebok‘s classic Instapump Fury has received a host of updates since its release in 1994, but it hasn’t ever seen an update in technology quite like the forthcoming model devised in collaboration with Reebok’s parent company, adidas. The forthcoming Instapump Fury BOOST is a unique hybrid of classic design and contemporary craft.
“Instapump Fury BOOST is exactly something we would have tried back in 1994 if we had the technology,” said Steven Smith, designer of the Instapump Fury in a statement. “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brands’ technologies.”
Despite its bold colors, the original Instapump Fury was a standout piece of minimalist design ethos, informed by Smith’s desire to utilize “no more than what you need. A sleek silhouette stripped down a thin GraphLite base, placing it atop a lightweight, split sole unit for heightened response — now, made even more comfortable by adidas’ BOOST tech.
“When the Instapump Fury was released in 1994, there was no other athletic shoe like it. Even today, it feels ambitiously experimental,” remarked Kelly Hibler, General Manager at Reebok Classic. “Now, 25 years later, the Instapump Fury is ready for reinvention.”
For more info on the forthcoming adidas collaboration, visit Reebok’s Instapump site to sign up for updates. The Fury BOOST “Prototype” will be the first model of the series to release, launching at atmosCon Japan on October 5, with only 50 pairs made available. Further Instapump Fury BOOST packs will roll out in less limited supply later this year.
Most recently, the Instapump Fury got a more lighthearted remix courtesy of Sanrio’s Gudetama.
