Nike Unveils Its Newest Proprietary Cushioning System: Joyride

Featuring thousands of TPE beads.

By
Footwear
55,911 Hypes 38 Comments

Nike has just unveiled its newest form of proprietary footwear cushioning called Joyride. In keeping with Nike’s innovation for materials that are light in weight, and offer a high level of energy return, the Joyride features pods that hold thousands of little TPE beads, each placed strategically in positions where the foot strikes the ground when in motion. Each TPE bead is able to expand in all directions, nike calls this multi-dimensional displacement, so that each wearer can enjoys a more personalised underfoot experience.

Each pod is also divided into zones which will see the need for more cushioning. For example, the heel area receives 50 percent of the 8,000 TPE beads for heel striking while the toe area only sees 5 percent. Joyride gets added to the list of groundbreaking cushioning from Nike, which also includes the likes of Nike Air and Nike React.

For those interested in adding Nike Joyride to their running rotation, the new tech will see a members-exclusive release starting with the Nike Joyride Run Flyknit on July 25, followed by a global release on August 15. Other models to be released with Joyride cushioning will be the Joyride NSW Setter (Men’s) and Optik (Women’s) on September 7, the Joyride NSW (Unisex) on September 20, and the Joyride NSW Setter MMW on September 22. Each pair will retail for $180 USD, $140 USD and $200 USD, respectively.

In other footwear news, Givenchy reworks its classic derby shoe with a gleaming iridescent upgrade.

Read Full Article
Image Credit
NIKE

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

636 Users Online

What to Read Next

Medicom Toy Immortalizes Elvis Presley in BE@RBRICK Form
Design

Medicom Toy Immortalizes Elvis Presley in BE@RBRICK Form

Honoring the late King of Rock n’ Roll.

AMBUSH Delivers a Duo of Metallic Necklaces That Double as Cases
Fashion

AMBUSH Delivers a Duo of Metallic Necklaces That Double as Cases

When form meets function.

'Madden NFL 20' Soundtrack Recruits Snoop Dogg, Denzel Curry, Saweetie, Jay Park & More
Music

'Madden NFL 20' Soundtrack Recruits Snoop Dogg, Denzel Curry, Saweetie, Jay Park & More

The soundtrack features 22 tracks made for the video game.


Facebook Spawns 'Storm Loch Ness' Event to Hunt Down Nessie
Entertainment

Facebook Spawns 'Storm Loch Ness' Event to Hunt Down Nessie

“The time is now for us to find dat big boi.”

HBO is Making a 'Very Ralph' Documentary on Ralph Lauren's Life
Entertainment

HBO is Making a 'Very Ralph' Documentary on Ralph Lauren's Life

Following the fashion icon on his journey to success.

The Berrics Ask Pro Skaters How Tony Hawk Impacted Their Lives
Sports

The Berrics Ask Pro Skaters How Tony Hawk Impacted Their Lives

Kicking off Tony Hawk Week.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.