Logic is many things — muti-platinum selling artist, Grammy nominee, New York Times Bestselling author — and today, he takes on the role of businessman. The rapper has announced a joint venture with label Def Jam Recordings, rebranding his previously known Elysium Records into BobbyBoy Records.
BobbyBoy Records’ initial artist roster includes John Lindahl and Logic’s collaborators Damien Lemar Hudson, Big Lenbo and Kanjo, but he’s already signed a number of new unannounced artists. “Def Jam has been my home for years. And now standing by them side by side as a businessman is incredible,” Logic said. “Backing for my label to support the artists I believe in is a dream come true and I am so excited to give my fans something even more in this next chapter of my life! The RattPack just got a whole lot bigger! I pray everyone will support them as you have me over the years! Juggling something of this magnitude is no easy feat, but my artists make it easy.”
Def Jam Recordings Chairman and CEO Paul Rosenberg called him “an incredibly talented, instinctive and prolific artist, writer and producer,” adding, “The success of our partnership is rooted in our collective belief in Bobby’s creative vision and his talented team. We’re proud and excited to provide a home for Logic and BobbyBoy Records.”
Logic also uploaded a short clip on Instagram to break the news, saying that the reason for the change is career growth. “I really feel like BobbyBoy’s become an empire, from books, film, television — it’s just really been a beautiful creative space,” he explained. Former rival Joyner Lucas, who recently joined Logic for “ISIS,” even expressed interest in joining the family, commenting, “I wanna be on BobbyBoy Records. Can you sign me please.”
In other music news, Migos just dropped a new single.