Set to release September 25.
Sharing its flagship roster featuring Nigerian and South African talent.
Inspired by the seminal album’s iconography and Def Jam’s original colors.
Marking a potential shift in the rapper’s tumultuous career.
Celebrating 35 years of the iconic music label.
Collaborative drops also include size? x Vans, thisisneverthat x New Balance, Sad Boys x Converse, & more.
The first of a year-long partnership.
Even former rival Joyner Lucas wants in.
“17 artists. 6 days. 1 label.”