Def Jam Recordings
Reuniting the legendary hip-hop group and record label for the first time in over 20 years.
Hinting at a new installment to the hip-hop fighting video game series.
Sharing its flagship roster featuring Nigerian and South African talent.
Collaborative drops also include size? x Vans, thisisneverthat x New Balance, Sad Boys x Converse, & more.
Showcasing her childhood struggles as a black woman.
The first of a year-long partnership.
Even former rival Joyner Lucas wants in.
“17 artists. 6 days. 1 label.”
“17 artists. 6 days. 1 label.”
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