Givenchy, the special guest of Pitti Uomo 2019, took the opportunity to surprise guests of the trade show and fashion event with a surprise footwear collaboration. In partnership with Japan’s Onitsuka Tiger, the luxury label introduced a pair of special sneakers emblazoned with co-branding in monochrome hues.
A personal favorite of Givenchy artistic director Clare Waight Keller, the “Nippon Made” Mexico 66 GDX is offered in two distinct iterations. An all-white variant sports the classic Onitsuka Tiger stripes on its lateral side, with perforated “GIVENCHY” branding on the medial to reinforce the collaborative nature. Its counterpart is an all-black shoe with a thick white outline that reinforces the lateral side Onitsuka Tiger branding, complete with contrasting red details on the heel panel. Both silhouettes sport co-branding on the back tab, with special packaging underlining the collaboration’s craftsmanship and limited numbers.
The collaborative Onitsuka Tiger Mexico 66 sneakers hit Givenchy’s web store, the first-ever Line pop-up in Japan and both party’s flagship stores, retailing at $550 USD apiece.
Elsewhere, Givenchy introduced a seasonal take on its Jaw sock sneaker.