Onitsuka Tiger

Onitsuka Tiger

Onitsuka Tiger is one of the oldest Japanese footwear companies, founded by Kihachiro Onitsuka, in 1949. He started the company in hope of raising postwar youth self-esteem through athletics. The trademark crossed stripe tiger marking is an iconic feature of the brand, as well as the Onitsuka Tiger Mexico 66 being defined as Olympic sporting success.

Founded 1949
Industries Footwear
Headquarter Kobe, Japan
Onitsuka Tiger Releases Chun-Li-Inspired "Street Fighter V Arcade Edition" Mexico 66 SD
Footwear

Onitsuka Tiger Releases Chun-Li-Inspired "Street Fighter V Arcade Edition" Mexico 66 SD

As introduced in 1995’s ‘Street Fighter Alpha.’
4,530 Hypes 6 Comments

Onitsuka Tiger May Have Just Created the World's First Augmented Reality Sneakers
Footwear

Onitsuka Tiger May Have Just Created the World's First Augmented Reality Sneakers

Will it live up to the AR hype?
2,536 Hypes 0 Comments

Onituska Tiger Drops a Nippon-Made Nod to Japanese Craftsmanship
Footwear

Onituska Tiger Drops a Nippon-Made Nod to Japanese Craftsmanship

Available exclusively at the brand’s New York City pop-up.
2,251 Hypes 0 Comments


Onitsuka Tiger Brings Back the Colorado Eighty-Five-Inspired Samsara
Footwear

Onitsuka Tiger Brings Back the Colorado Eighty-Five-Inspired Samsara

Now in low-top form.
2,785 Hypes 0 Comments

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker
Footwear 

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker

Influenced by the North and South islands of New Zealand.
3,675 Hypes 0 Comments

Onitsuka Tiger Colorado Eighty-Five "Okayama Denim"
Footwear

Onitsuka Tiger Colorado Eighty-Five "Okayama Denim"

Following the unveiling of the “Burgundy” colorway just a couple days back, Onitsuka Tiger presents
9,769 Hypes 0 Comments


Onitsuka Tiger Colorado Eighty-Five "Burgundy"
Footwear

Onitsuka Tiger Colorado Eighty-Five "Burgundy"

Onitsuka Tiger has unveiled its new burgundy colorway of the iconic Colorado Eighty-Five
6,883 Hypes 0 Comments

Onitsuka Tiger Colorado Eighty-Five "Triple White"
Footwear

Onitsuka Tiger Colorado Eighty-Five "Triple White"

Just in time for the upcoming summer season, Onitsuka Tiger unveils a new “Triple White” colorway
7,227 Hypes 0 Comments

DIGAWEL x Onitsuka Tiger Colorado Eighty-Five
Footwear

DIGAWEL x Onitsuka Tiger Colorado Eighty-Five

Onitsuka Tiger, has chosen two designers from its native Japan to celebrate the 30 year anniversary
6,478 Hypes 0 Comments

Andrea Pompilio x Tokyo Onitsuka Tiger 2015 Fall/Winter Collection
Fashion

Andrea Pompilio x Tokyo Onitsuka Tiger 2015 Fall/Winter Collection

Having honed his skills working with luxurious brand such as Prada, Calvin Klein and Yves Saint
9,479 Hypes 0 Comments

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1977

GTO, Jelenk, and Onitsuka merge together to become ASICS

1972

GTO, Jelenk, and Onitsuka combine their financial and athletic positions to build a regional sales office near Hokkaido for the Sapporo Winter Olympics
The Japanese basketball team wears the Onitsuka Tiger FABRE at the 1972 Olympics in Munich, where they finished 14th

1968

LIMBER UP (now called MEXICO 66) enters the American market

1966

The ASICS stripe is introduced

1964

Onitsuka lists the company on the Kobe Stock Exchange

1963

Philip Knight (later on founded Nike, Inc.) brings Onitsuka Tiger’s market to the US

1957

Legendary Ethiopian runner, Abebe Bikila starts wearing Onitsuka Tiger shoes; previously, Bikila would run barefoot

1953

Works with Marathon runner Toru Terasawa to develop a running shoe that would keep long distance runners from developing blisters

1949

Founded by Kihachiro Onitsuka with the hopes of raising postwar youth self-esteem through athletics