Onitsuka Tiger

Onitsuka Tiger

Onitsuka Tiger is one of the oldest Japanese footwear companies, founded by Kihachiro Onitsuka, in 1949. He started the company in hope of raising postwar youth self-esteem through athletics. The trademark crossed stripe tiger marking is an iconic feature of the brand, as well as the Onitsuka Tiger Mexico 66 being defined as Olympic sporting success.

1977

GTO, Jelenk, and Onitsuka merge together to become ASICS

1972

GTO, Jelenk, and Onitsuka combine their financial and athletic positions to build a regional sales office near Hokkaido for the Sapporo Winter Olympics
The Japanese basketball team wears the Onitsuka Tiger FABRE at the 1972 Olympics in Munich, where they finished 14th

1968

LIMBER UP (now called MEXICO 66) enters the American market

1966

The ASICS stripe is introduced

1964

Onitsuka lists the company on the Kobe Stock Exchange

1963

Philip Knight (later on founded Nike, Inc.) brings Onitsuka Tiger’s market to the US

1957

Legendary Ethiopian runner, Abebe Bikila starts wearing Onitsuka Tiger shoes; previously, Bikila would run barefoot

1953

Works with Marathon runner Toru Terasawa to develop a running shoe that would keep long distance runners from developing blisters

1949

Founded by Kihachiro Onitsuka with the hopes of raising postwar youth self-esteem through athletics
How Andrea Pompilio Is Updating Onitsuka Tiger for SS19 & Beyond
Fashion  

How Andrea Pompilio Is Updating Onitsuka Tiger for SS19 & Beyond

The Italian designer discusses working with the brand’s heritage for Spring/Summer 2019.

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday
Footwear

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday

Commemorating Kihachiro Onitsuka’s sunny disposition and love of Vincent Van Gogh.

Onitsuka Tiger Releases Chun-Li-Inspired "Street Fighter V Arcade Edition" Mexico 66 SD
Footwear

Onitsuka Tiger Releases Chun-Li-Inspired "Street Fighter V Arcade Edition" Mexico 66 SD

As introduced in 1995’s ‘Street Fighter Alpha.’

Onitsuka Tiger May Have Just Created the World's First Augmented Reality Sneakers
Footwear

Onitsuka Tiger May Have Just Created the World's First Augmented Reality Sneakers

Will it live up to the AR hype?

Onituska Tiger Drops a Nippon-Made Nod to Japanese Craftsmanship
Footwear

Onituska Tiger Drops a Nippon-Made Nod to Japanese Craftsmanship

Available exclusively at the brand’s New York City pop-up.

Onitsuka Tiger Brings Back the Colorado Eighty-Five-Inspired Samsara
Footwear

Onitsuka Tiger Brings Back the Colorado Eighty-Five-Inspired Samsara

Now in low-top form.

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker
Footwear  

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker

Presented by I Love Ugly
Influenced by the North and South islands of New Zealand.

Onitsuka Tiger to Launch 50th Anniversary Exhibition for Its Iconic Stripes Logo
Footwear

Onitsuka Tiger to Launch 50th Anniversary Exhibition for Its Iconic Stripes Logo

Showcasing 50 custom pairs of the brand’s timeless, MEXICO 66 silhouette.

Publish Brand Unveils Its Takes on the Onitsuka Tiger Colorado Eighty-Five MT Samsara
Footwear

Publish Brand Unveils Its Takes on the Onitsuka Tiger Colorado Eighty-Five MT Samsara

Inspired by the modern-day traveling photographer.

Publish Brand x Onitsuka Tiger Colorado 85 Samsara Teaser
Footwear

Publish Brand x Onitsuka Tiger Colorado 85 Samsara Teaser

A color for day and night.
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