Soho House Unveils Its First Japanese Outpost in Tokyo’s Aoyama District
The 75,000-square-foot club merges British maximalism with traditional Japanese craftsmanship and a special Onitsuka Tiger collaboration.
Summary
- Soho House Tokyo debuts as the brand’s first location in Japan featuring 42 bedrooms and a rooftop infinity pool
- The interior design balances European vintage furniture with local elements like Kyoto lacquer and Nagoya tiles
- A bespoke uniform collection has been developed in partnership with Onitsuka Tiger utilizing the DENIVITA series
Soho House Tokyo has officially arrived in the vibrant Aoyama district, marking the global member club’s first entry into the Japanese market. Located within a modern building near Omotesando, the 75,000-square-foot space offers panoramic views of Tokyo Tower and Mount Fuji, housing two floors of club space, a wellness studio, and 42 guest bedrooms ranging from “Cosy” to “Extra Large.”
The House’s aesthetic is a deliberate juxtaposition of East and West, where Soho House’s signature maximalist style meets meticulous Japanese craft. Design details include a reception desk hand-crafted from Kyoto lacquer by Makino Urushi and walls clad in handmade washi paper by KAMISM. The bedrooms further this dialogue with parquet flooring inspired by tatami patterns and bespoke soft furnishings crafted from upcycled vintage kimono fabrics. On the 14th floor, the pool terrace features a 4,000-square-foot infinity-style pool lined with bespoke indigo and white TAJIMI tiles from Gifu.
Culinary offerings at the House Brasserie and Club spaces blend European comfort food with local flavors, featuring a dedicated Edomae-style sushi counter led by head chef Kunihiro Shinohara. Notable menu items include Prawn Scotch Egg “okonomiyaki style” and a Sticky Toffee Pudding reimagined “taiyaki style” with Okinawan caramel. To commemorate the opening, Soho House partnered with Onitsuka Tiger to create unique staff uniforms. The collection draws inspiration from the Japanese brand’s DENIVITA series, emphasizing the evolution of traditional Japanese denim.
Soho House Tokyo
3 Chome-8-35 Minamiaoyama
Minato City, Tokyo
107-0062
Japan
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