After successfully debuting in North America and London, Cult brand THE NORTH FACE PURPLE LABEL is back with an exclusive capsule collection, solely available at Japanese retailer Beauty and Youth. The drop exhibits a balance of leisure and casual with material innovation to complement its Spring/Summer 2019 season.
The four-piece offering is inspired by the theme of familiarity with the city, each garment constructed from a new custom synthetic fibre material named North Tech Cross Eco. The innovative material is utilised throughout the neutral collection, featuring in garments such as mountain shorts, field hat, long sleeve top and waist bag. The new premium fabric provides a cotton-like natural texture, in an elegant charcoal grey and beige colouring.
Check out THE NORTH FACE PURPLE LABEL capsule collection above, it’s exclusively available in Japan on the Beauty and Youth website now.
In related news, Nike Shox R4 gets murdered-out in “Triple Black” colorway.