It’s being reported that Snapchat developers Snap Inc. will be announcing a gaming platform at the company’s content developers and partners summit in Los Angeles next month. Internally referred to as “Project Cognac,” the platform will see several titles from different developers that can also operate on the main Snapchat app.
The initiative has been in the works for almost a year as a means to increase user engagement. Chinese tech/gaming giant Tencent acquired 10% of Snap’s publicly traded shares in 2017; Snap then invested in Prettygreat, an Australian game studio that was partly founded by the creator of Fruit Ninja, Luke Muscat. Although the company is having issues garnering new users, Snap Inc.’s revenue grew 36% last year, and a new gaming platform could take the company to new heights.
In related gaming news, Google is set to make an announcement this month teased as “the future of gaming.”