The Adapt BB is Nike’s first performance sneaker with its proprietary “electric adaptable reaction lacing” (EARL) technology. Powered by a mobile app, the wearer can adjust the tightness of the sneaker for various in-game moments, contouring specifically to the player’s foot. It’s received generally positive reviews, aside from the relatively high price-point and aforementioned Android malfunction, and has been worn by a number of
Here, the innovative sneaker is dressed in a “Dark Grey” colorway, where its Flyknit upper matches the Swoosh and outsole, differing from the black and blue combo that dropped in February. And while the midsole lights appear in red above, it is fully customizable to illuminate in a number of varying shades.
The Nike Adapt BB will hit select retailers as well as the SNKRS app on April 19 for $350 USD.
In related news, Mark Parker told investors on the recent quarterly earnings call that Nike is experimenting with auto-lacing tech in other footwear categories.