A Closer Look at the Nike Adapt BB

Along with a recap of the Adapt BB’s reveal event in NYC.

By
Footwear 
21,275 Hypes 10 Comments

Going along with the Adapt BB’s digital reveal, Nike hosted a private showcasing for press at its New York City headquarters. Hosted by Nike’s VP of Innovation, Michael Donaghu, the event opened up with a look at the shoelace’s importance to the footwear, leading us into what the brand touts as the next big industry innovation. Over the course of the lecture, VP Creative Director of Innovation Eric Avar, Jayson Tatum and more discussed the new Adapt BB and its revolutionary features, from the inner-workings of the sneaker to the complementary smartphone app and constantly updated firmware.

With the town hall-like event coming to a halt, we got a chance to see how the $350 USD basketball sneaker feels on foot, starting with a quick rundown of the app, its features, and a first look at the beautiful charging pad. The room then came to a quick silence as pairs of the Adapt BB ascended out of hidden compartments in front of each wearer. With our demo phones in hand, we couldn’t help but notice the orchestra of gears and motors going to work all around us as we all stepped into our kicks and played with the various fit presets. A few Nike representatives threw some basketballs out for those who wanted to get some quick shots up, but many of us were more concerned with toying with the new gadget.

Proceeding the event’s conclusion, we were given a quick look inside the construction of the Adapt BB, from its newly developed knit upper to its foam midsole, design sketches and battery functions. Take a look at our exclusive imagery and let us know if you think the Nike Adapt BB is worth the $350 USD price point.

Read Full Article

Nike Adapt BB

What to Read Next

Yungeen Ace Pays Tribute to his Late Brother in "2X Screamin'" Video
Music

Yungeen Ace Pays Tribute to his Late Brother in "2X Screamin'" Video

The record was produced by DeeMarc.

Joshua Vides Installs Black & White Wedding Chapel in Las Vegas
Arts

Joshua Vides Installs Black & White Wedding Chapel in Las Vegas

Get hitched in art.

JULIUS Unveils Its FW19 Collection With a Lookbook Set in Tokyo
Fashion

JULIUS Unveils Its FW19 Collection With a Lookbook Set in Tokyo

Dominated by asymmetrical cuts and exaggerated forms.


Stüssy & Carhartt WIP Come Together for a DSM Exclusive Release
Fashion

Stüssy & Carhartt WIP Come Together for a DSM Exclusive Release

Limited to 100 pieces.

Lil Wayne Gifts Drake a Diamond-Encrusted 6ix-God Chain
Fashion

Lil Wayne Gifts Drake a Diamond-Encrusted 6ix-God Chain

Celebrating their personal and business relationships.

Check out This 'Kingdom Hearts' Hotel Room That's Coming to Disneyland Tokyo
Travel

Check out This 'Kingdom Hearts' Hotel Room That's Coming to Disneyland Tokyo

You get to keep the Keyblade fob.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.