Mark Parker Confirms More Nike Auto-Lacing Sneakers Are Coming
Will you be copping?
After recently bringing its auto-lacing HyperAdapts to the basketball court, Nike CEO Mark Parker has just confirmed the tech will be arriving to more Swoosh silhouettes in the near future.
Revealed yesterday during Nike’s 2019 Q3 earnings call, Parker told the group, “Building off the successful adaptive basketball launch this quarter, we’ll expand the platform into new categories and embed the Adapt technology even further into our digital eco-system.” This may come as no surprise considering Nike’s recent Adapt BB basketball sneaker, which made its debut during February’s NBA All-Star Weekend, quickly sold out.
So far no other details regarding when costumers can expect to see more auto-lacing sneakers on the shelves, but keep it locked here for more details as they surface. Along with the news of expanding its Adapt technology, Giannis Antetokounmpo’s first signature sneaker was also announced.
For more sneaker news, here’s an exclusive first look at the Paris Saint-Germain x Nike Epic React Flyknit 2.
