Within a year, Juice WRLD has become one of the biggest artists in the world. For the first half of 2018, the internet knew little about rapper yet he landed a $3 million USD deal with Interscope Records. Four months after his signing, Juice WRLD, born Jared Higgins, landed in the top 10 of the Hot 100 and Billboard 200. Fast forward to 2019, the 20-year-old artist is traveling around Europe supporting Nicki Minaj on ‘The Nicki WRLD Tour.’ HYPEBEAST met up with Juice WRLD while he was in London to discuss his music, his legacy and more.
His music is described by some as emo hip-hop but to the Midwest-born youngster, he’s just using music as a tool to express himself. “I can take any life experience that I went through and talk about it at any point and time,” Juice WRLD says. “I’m just making what comes to heart.”
He adds, “I don’t even focus too much to give [my music] a name and be like ‘Ah, ain’t nobody ever do this sh*t before me.’ I just make music and put it out and people call it what they want to call it.”
Most recently, Juice WRLD’s Death Race for Love LP debuted at No. 1 on the Billboard 200 chart. Last year, Higgins landed within the top 10 with a pair of albums. WRLD on Drugs, his collaborative LP with Future, debuted at No. 2, while Juice WRLD’s debut studio album, Goodbye & Good Riddance, got the No. 8 spot on Aug. 11.
- Ben Awin/HYPEBEAST