Isetan Shinjuku's Men's Pavilion Celebrates 15th Anniversary With Limited Collection

Isetan has made a name for itself as one of the top retailers in Japan, carrying an array of brands that have sat well with fans of men’s and womenswear for years. Now, Isetan Shinjuku Men’s Pavilion is reopening after a large-scale remodel began last year in conjunction with the pavilion’s 15th-anniversary celebration.

The store’s new renovations and additions include the Men’s Creators’ section, which houses a unique buying experience for visitors and buyers alike such as creating a “POP-UP” space, an “ART-UP” space that transmits works other than just fashion, and a new “PAVILION” that designers can utilize to showcase works outside of fashion as well as unique collaborations.

To commemorate the new spaces and the reopening, Isetan Shinjuku Men’s has put together a special pop-up that sports a range of exclusive collaborations from Heron Preston, Off-White™, Palm Angels, Yohji Yamamoto, New Era, Marni, Acne Studios, and more. One of the most unique pieces includes an exclusive UNDERCOVER x Nike GYAKUSOU collaborative T-shirt in white and blue-based colorways. Other pieces in the range include a wide variety of trench coats to cargo and work pants, mid layers, T-shirts and more.

Check out the new products above, and if you’re interested in visiting the pop-up it will be beginning this Wednesday, February 27.

For more related news, take another look at the upcoming UNDERCOVER x Nike Daybreak.

Isetan Shinjuku 
3 Chome-14-１
Shinjuku, Tokyo 160-0022
Japan