Y-3 2016 Spring/Summer Campaign
Yohji Yamamoto
Yohji Yamamoto is the eponymous brand of Japanese designer, Yohji Yamamoto. His most commercially successful line is Yohji Yamamoto (men’s and women’s) and Y’s. Other principal lines include Pour Homme, Costume d’Homme, and the diffusion line ComingSoon. He has collaborated with a number of brands, including adidas (Y-3), Hermès, Mikimoto and Mandarina Duck; and with artists such as Tina Turner, Sir Elton John, Placebo, Takeshi Kitano, Pina Bausch and Heiner Müller.
1977
1st Collection in Tokyo.
1988
Opened Yohji Yamamoto Aoyama Shop.
2002
Appointed as Creative Director for Y-3
Six different scents highly personal to Yohji himself.
Hats, layering pieces, and even a premium leather stadium jacket.
Yohji Yamamoto meets Joe Shimamura.
Over 200 pieces ranging from the 1980s to 2000s.
Classic silhouettes get the baggy treatment.
Signature sneaker silhouettes and all.
The Japanese designer moves into the digital age.
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