Y-3 Taps Legendary Skater Mark Gonzales for its FW26 Campaign
Shot at the Palais d’Iéna in Paris by Jet Swan.
Summary
Y-3 FW26 campaign stars legendary skater Mark Gonzales, shot in Paris by Jet Swan.
Collection blends tailored silhouettes, relaxed styling, and Chito artworks.
Apparel highlights include knitwear and biker jackets.
Adidas and Yohji Yamamoto have teamed up with legendary skateboarder and long-time brand friend Mark Gonzales to front the campaign for the Y-3 Fall/Winter 2026 collection. Captured on-site during Y-3’s presentation at the Palais d’Iéna in Paris earlier this year, the campaign is framed as an intimate and effortless character study.
Photographed by Jet Swan, the visuals lean into a raw yet cinematic language that highlights Gonzales’ individuality and enduring cultural footprint. Worn throughout the campaign by Gonzales, the seasonal apparel ranges from dramatic, structural forms to relaxed, everyday styling.
The collection’s tailoring shifts into casual proportions, dominated by Yohji Yamamoto’s signature all-black palette alongside standout garments featuring artwork by transgressive artist Chito. Key apparel pieces highlighted in the rollout include a frayed-hem Y-3 Knitted Sweater adorned with extended Three Stripes, the statement Y-3 Chito Leather Biker Jacket, and the Y-3 Wool City Graphic Wide Pants, supplemented by a selection of collaborative denim pieces.
