Sneakersnstuff Unveils “Past, Present, Future” Jordan Brand Collaboration

Taking on the the Air Jordan 1 Mid, the Jordan Mars 270 and the Proto-Max 720.

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Footwear
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After releasing a teaser recently, Sneakersnstuff has now officially unveiled its full upcoming collaboration with Jordan Brand. Titled “Past, Present, Future,” the capsule is the latest release to celebrate the 20th anniversary of Sneakersnstuff’s first store opening, and features three silhouettes — the Air Jordan 1 Mid, the Jordan Mars 270 and the Proto-Max 720.

The three sneakers are each inspired by the first Sneakersnstuff location in Stockholm, with colorways derived from the original interior and logo. The Air Jordan 1 Mid represents the “Past,” celebrating Sneakersnstuff’s history with a construction of “Sail” leather, “Wolf Grey” nubuck and detailing in “Team Red.” This color palette extends to the Jordan Mars 270 — which features elements of seven present Jordan silhouettes and an Air Max 270 heel unit. While the Proto-Max 720 acts as the collection’s “Future” element.

The “Past, Present, Future” theme continues into the campaign imagery, which features Rui Hachimura, the first Japanese-born player to be drafted into the NBA. Additionally, the capsule will launch with a unique AR experience via the Sneakersnstuff app, which will allow users to play three basketball games in different past, present and future settings.

Take a look at the Sneakersnstuff x Jordan Brand capsule in the gallery above. The Air Jordan 1 Mid, Jordan Mars 270 and Jordan Proto-Max 720 will release through the Sneakersnstuff app, with collection available from any of its physical locations around the world from December 18. You can sign up via the app now.

In other footwear news, get up-close with Dior’s upcoming Jordan collaboration.

 

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The past, present & future — do you recognize the color scheme? ⁠⠀ @jumpman23

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Sneakersnstuff x Jordan Brand “Past, Present, Future”

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