Shoe City & EAT Team up for Bold New Balance 990v5

Aligning with EAT’s “elevate all the time” ethos.

By
Footwear
6,911 Hypes 6 Comments

Shoe City and Washington, DC-based boutique EAT have joined forces for a collaborative take on the New Balance 990v5. EAT is no stranger to working with with New Balance — it’s crafted New Balance 990v3s and New Balance 990v4s in years past — but here the design pays homage to DC’s love of the 990 series and EAT’s ethos in elevating everything it does to the highest level possible.

The 990 line’s pigskin suede and mesh upper is left intact and dressed in a dark steel grey. However, this recognizable base is simply a canvas for EAT’s signature bright yellow, blue and red palette, which is dispersed across the upper’s overlays. Down below, the sleek ENCAP midsole combines more grey, red and blue to complete the look.

This collaborative effort extends further than just footwear: the three partners have teamed up to provide DC’s Beacon House Community Center with Thanksgiving Day turkeys, paying holiday goodwill forward and furthering EAT’s mission of enriching its community.

The Shoe City x EAT x New Balance 990v5 will release on November 22 in full family sizes, exclusively at Shoe City and YCMC. Retail is set at $175 USD for men’s sizes, $100 USD for big kids’ sizes, and $80 USD for little kids’ sizes.

New Balance has more colorful kicks on the way as well — like the made-in-the USA 997S “Bated,” which features a striking multi-paneled design.

 

View this post on Instagram

 

A post shared by Allhomage.com (@eatthebrand) on

Read Full Article

Shoe City x EAT x New Balance 990v5

More Details in Drops →

What to Read Next

'The Nightmare Before Christmas' & Vans Unveil New Sk8-Hi "Christmas Town"
Footwear

'The Nightmare Before Christmas' & Vans Unveil New Sk8-Hi "Christmas Town"

Getting in the holiday spirit early.

GORE-TEX & New Era Present All-Weather Hat Collection for Winter 2019
Fashion

GORE-TEX & New Era Present All-Weather Hat Collection for Winter 2019

Featuring four wind-resistant & waterproof New Era hats.

LucasFilm Reveals New 'Star Wars: Rise of Skywalker' Character Posters
Entertainment

LucasFilm Reveals New 'Star Wars: Rise of Skywalker' Character Posters

Showcasing the cast and characters involved in the final Skywalker-centric film.


Former YEEZY Designer Launches Affordable Tabi Sneaker and New Brand
Footwear

Former YEEZY Designer Launches Affordable Tabi Sneaker and New Brand

ILYSM is both a creative studio and conscious design label.

Felipe Pantone & Configurable Art Release Second Customizable Side Table
Arts

Felipe Pantone & Configurable Art Release Second Customizable Side Table

Kaleidoscopes and gradients.

Facebook Released an Experimental Meme-Making App
Tech

Facebook Released an Experimental Meme-Making App

Whale is only available in the Canadian App Store.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.