In a statement, Nike explained that, “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon retail. We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.”
The end of the partnership comes following Mark Parker’s resignation as CEO, with experienced tech executive John Donahoe set to take his place. The move is widely expected to lead to a new digital and tech-focused era for the sportswear giant.
For more from Nike, take a look at what went down at the Bone Soda & Nike’s “TRACK & FIELD” C/O VIRGIL ABLOH™ ©2019 event in London.