Off-White™ Overtakes Gucci as World's "Hottest Brand" for Q3 2019

The Lyst Index places Balenciaga second and Gucci down two places.

By
Fashion
25,009 Hypes 5 Comments

Lyst has released its Lyst Index for Q3 2019, naming Off-White™ as the world’s “Hottest Brand” for the second time out of its last four reports.

Overtaking Gucci this year is Balenciaga in second place, with Gucci placing third — two places down from Q2 2019 and the first time for the brand after it has battled between first and second place throughout the last two years. Fourth place was claimed by Versace, moving up two places following a strong year with help from its well-received runway shows, and Prada stayed in fifth place following a strong profit growth of almost 50% in the first half of 2019.

The Lyst Index also outlined this quarter’s “Hottest Products,” naming the Moncler Bramant Puffer Jacket as this season’s must-have. Moncler is leading the luxury puffer market, moving up four places to 16th position on the “Hottest Brand” list and enticing a 92% increase in searches for itself in September alone.

In second place was the Gucci leather belt with “Double G” buckle, Nike claimed third with its Air Jordan 1 Mid SE sneakers, fourth was claimed by the incredibly popular Burberry train ticket print leather card case and fifth place was claimed by the adidas by Raf Simons Ozweego sneakers. The Raf Simons Ozweego contributed a 41% increase in searches for Ozweego sneakers over the last three months, and with adidas’ Continental 80 placing third in the women’s “Hottest Product” list, searches for accessibly-priced sneakers increased by 170% in Q3.

Elsewhere, Vetements moved into the top ten from 11th place in Q2, with its embroidered cap taking eight place on the “Hottest Product” list. Other standout entry’s include Jacquemus, which jumped 37 places this quarter thanks to a 131% year-on-year demand increase, most of which is down to its Le Chiquito mini bag which generated over 12,500 monthly searches during the last quarter. Check out the entire Lyst Index for Q3 2019 online.

In other news, LVMH has offered to purchase Tiffany & Co.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

BAPE Celebrates Day of the Dead With Sugar Skull T-Shirt Range
Fashion

BAPE Celebrates Day of the Dead With Sugar Skull T-Shirt Range

Get your Dias De Los Muertos items ready.

Sneakersnstuff's Tokyo Store Will Open by End of 2019
Footwear

Sneakersnstuff's Tokyo Store Will Open by End of 2019

Its first locale in Asia.

French Woman's Kitchen Painting Turns out to Be Long-Lost Cimabue, Auctions for €24 Million EUR
Arts

French Woman's Kitchen Painting Turns out to Be Long-Lost Cimabue, Auctions for €24 Million EUR

It was just hanging over a hotplate for years.


Disney+ Orders 'Becoming' Docuseries Produced by LeBron James
Entertainment

Disney+ Orders 'Becoming' Docuseries Produced by LeBron James

Focusing on the upbringing of some of the world’s most famous entertainers, musicians & athletes.

RED Shuts Down Hydrogen Phone Project Following Founder Jim Jannard's Retirement
Tech

RED Shuts Down Hydrogen Phone Project Following Founder Jim Jannard's Retirement

Due to a struggle with health issues.

Footaction Delivers Exclusive Dreamville x PUMA Collaboration
Footwear

Footaction Delivers Exclusive Dreamville x PUMA Collaboration

In line with J. Cole’s headlining set at the inaugural Day N Vegas 2019 music festival.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We noticed you are using an ad-blocker

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.