Lyst

Gucci Retakes Top Spot as World's Hottest Brand
Fashion

Gucci Retakes Top Spot as World's Hottest Brand

Nike drops down to third, while Off-White™ is still second.

A New Report Suggests Off-White™’s Popularity May be Slipping
Fashion

A New Report Suggests Off-White™’s Popularity May be Slipping

According to the latest findings from the Lyst Index.

2020 Is Officially the Year of Men Wearing Pearls
Fashion

2020 Is Officially the Year of Men Wearing Pearls

Silver chain necklaces are also a popular choice.

Off-White™ Remains World's "Hottest Brand" in Lyst Index Q1 2020 Report
Fashion 

Off-White™ Remains World's "Hottest Brand" in Lyst Index Q1 2020 Report

Jacquemus, LOEWE, Rick Owens and Raf Simons also appear in the top 20.

Off-White™ Maintains Title as World's "Hottest Brand" for Q4 2019
Fashion 

Off-White™ Maintains Title as World's "Hottest Brand" for Q4 2019

Beating Gucci and Balenciaga to the top spot.

2019 Lyst Year in Fashion Report Crowns Most Searched Brand, Details Increased Interest in Sneakers & Resale
Fashion 

2019 Lyst Year in Fashion Report Crowns Most Searched Brand, Details Increased Interest in Sneakers & Resale

It also outlines how much people are spending on new sneakers and T-shirts.

The HYPE Report: All-New AirPods Pro, Nike's Lawsuit Against Skechers and More
The HYPE Report

The HYPE Report: All-New AirPods Pro, Nike's Lawsuit Against Skechers and More

We also discuss the Lyst Index of “Hottest Brands”, the NCAA’s adjustments on student-athlete pay and Red Bull Music’s website of archives.

Off-White™ Overtakes Gucci as World's "Hottest Brand" for Q3 2019
Fashion

Off-White™ Overtakes Gucci as World's "Hottest Brand" for Q3 2019

The Lyst Index places Balenciaga second and Gucci down two places.

Gucci Replaces Off-White™ as World's Hottest Brand for Q2 2019
Fashion

Gucci Replaces Off-White™ as World's Hottest Brand for Q2 2019

Virgil Abloh’s label drops to second place.

Off-White™ Crowned World's Hottest Brand for Q1 2019
Fashion

Off-White™ Crowned World's Hottest Brand for Q1 2019

While sneakers dominate the top 10 hottest products.

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