The keyring forms part of Tisci’s monthly product drops for Burberry and is based on a standard British rail ticket. An orange and cream leather panel is printed with Burberry branding, a number of rail-inspired slogans and is only valid for 24 hours. The keyring is finished with a clean silver metal D-ring and loop bag holster attachment.
Exclusively available via Burberry’s Instagram, WeChat, LINE and Kakao platforms, the keyring takes the ticket reference once step further with what it offers to lucky customers. Those who are fortunate to purchase the keyring will get a one-way pass to Burberry’s Spring/Summer 2019 sneakers. Coming in a private drop exclusive to ticket holders, the shoes will be releasing in a unique colorway that will never be released again.
News has yet to be announced in regards to which runway sneakers Burberry will be dropping later this year. For the keyring, which is priced at £250 GBP (approx. $325 USD), head to Burberry’s social media platforms on March 17 from 12pm GMT to be in with a chance to purchase the British heritage-influenced package.
For more exclusive accessories, check out the latest from Demna Gvasalia’s Vetements SS19 eyewear drop.