As a black-owned company itself, Patta strives to link with and support other entrepreneurs that have the similar goal of highlighting underrepresented cultures and people. This has fueled the Dutch label’s latest collaboration with Coloured Goodies, a fellow Amdsterdam-based brand creating non-toxic dolls to represent a diverse range of skin colors and children altogether.
Patta and Coloured Goodies’ new doll is featured with brown-toned skin and is sporting a custom, forest green Patta sweatsuit. The brands also employed a sustainable element with the toy, utilizing upcycled, deadstock Patta fabric to create the miniature garment. A pair of checkerboard Vans slip-ons rounds out the look to finish it with another sporty touch.
“The moment they came to me I thought, this is great. The main reason was because Patta is black-owned,” said Coloured Goodies founder Ellen Brudet of partnering with the streetwear label. “But my personal reason was because they have longevity in entrepreneurship like me.”
“They have already been existing for 15 years and stand for black business but also for a similar vision as I. I had a lot of people coming to me but I didn’t want to collaborate with just any brand. This collaboration was good and the conversation felt good. I spoke to Lee Stuart and Timothy Sabajo and felt honoured, it was a good connection,” she said.
The Patta x Coloured Goodies doll releases on October 11 at Patta’s Amsterdam, Milan and London locations, as well as Patta.nl.