Lacoste SS20 Rekindles Heritage Pieces for Modern Style

Retro feel with colorblocking and pastel hues.

Fashion
10,821 Hypes 4 Comments

Lacoste not only staged its Spring/Summer 2020 runway show in a location close to the French label’s history — the Roland Garros tennis venue, familiar territory for brand namesake René Lacoste — but it also revisited some of its defining pieces to fuse sport with modern style. At this Paris Fashion Week, creative director Louise Trotter reworked staple items across the men’s and women’s collections, playing with proportions and innovative techniques to push a contemporary agenda.

Classic polo shirts that were helped made famous by John F. Kennedy are offered in exaggerated silhouettes or spruced up with vibrant colorblocking, geometric patterns and leather trims. Button-ups have been patched with oversized crocodile logos and paired with pajama-worthy pants as a nod to “athleisure” as everyday wear. Meanwhile, tailored suits layered with V-neck sweaters lend the most traditional aesthetic, with options like white, powder blue and yellow on ready-set for spring.

See the full collection by scrolling through the gallery above, and for more from Lacoste, check out its recent collaboration with Supreme.

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