ROKIT’s FW18 “Snow Crash” Collection Addresses Pop Culture Idolatry & Digital Fantasies
Ready to cop now.
ROKIT unveiled the first portion of its Fall/Winter 2018 collection last month, assembling a casual garment range that toyed with teenage angst and budding creativity in a collection titled, “Let the Kids Play.” “Snow Crash” on the other hand, continues the former’s youthful energy, while expanding upon society’s current fascination with pop culture idolatry and digital fantasies.
The collection itself is comprised of more sportswear-tinged staples, including hoodies, T-shirts, long-sleeve crewnecks and track pants, all of which flaunts relative name branding and/or satirical phrases, such as “This Image License Has Expired.” A standout look from the collection is the two-piece hooded zip jacket/jogger combo decked out in a decorative multicolored tie-dye graphic. The full collection is now available through ROKIT’s online shop.
In case you missed it, Lil Wayne recently dropped limited Tha Carter V merch.
