Here's What Went Down at Advisory Board Crystals's Pop-Up Opening at Patron of the New
A unique shopping experience for the “Study in Camouflage II” range.
Advisory Board Crystals continues to create a well-deserved buzz with its hotly-anticipated “Study in Camouflage II” collection. Along with a colorful lookbook, a special reveal of the entire range and a cap collaboration with New Era, Abc. also released all of its new pieces for a special pop-up at NYC’s Patron of the New. The Jonathan Pak-led retail store was transformed to fit Abc.’s colorful, ethereal aesthetic.
As a reflection of the imprint’s ethos, neon and black lights were utilized to cast a striking neon haze on the unique installation. Lush greenery and other nature-inspired elements were also used to create a jungle-meets-retail concept environment. Additionally, all of the pieces from hoodies, tees, trousers to jackets were properly placed in different sections of the shop for attendees to fully inspect the construction, color and details of each item. Lastly, Apple iPads were conveniently accessible throughout the space so that guests could see and scroll through images of each item with striking detail.
See what went down at the first day of the pop-up above and make sure to visit Patron of the New if you’re in the area to see and purchase the collection for yourself.
Advisory Board Crystals “A Study in Camouflage II” Exclusively for Patron of the New
151 Franklin Street
New York, NY
