Over 250 Londoners take center stage in Nike London’s Nothing Beats a Londoner video, showcasing legends and up-and-comers side by side, including over 75 Nike-sponsored professional athletes.
Just over three minutes long, the Nothing Beats a Londoner packs a lot of star power and plenty of tongue-in-cheek imagery into its short running time, as industry icons and athletes one-up each other to showcase their dedication to sports. Ranging from musicians like Skepta and Dina Asher Smith to sports stars like Harry Kane and Alex Iwobi, the fast-paced video speeds through a host of locales, sports, events and concepts as it celebrates London’s unique community. Also in the video is Kurupt FM‘s Beats; on being a Londoner, he said, “There’s a community spirit here. We all kind of hate each other but also love each other. When you’re on holiday and meet someone from London, you’re safe to each other.”
Check out the video above. From February 9 to 18, Nike is taking advantage of the school holidays to host a variety of sporting events — check out the Nike London website for more info. Recently, Nike joined CLOT for the brand’s New York Fashion Week: Men’s presentation.