New Balance's "Komen Pink" 990v4 Helps Support a Good Cause

A new addition to Lace Up for the Cure.

By //Footwear

Fresh off the unveiling of a Black Panther-inspired Marvel collaboration, New Balance introduces a bold new pink version of the Made in USA 990v4.

Outfitted in “Komen Pink,” the latest New Balance 990v4 is being released in support of the brand’s Lace Up for the Cure Collection, which delivers 5% of the MSRP of each sale from the lineup to Susan G. Komen and always provides a minimum yearly donation of $500,000 USD. Produced using well-constructed, light pigskin leather, mesh, dual density collar foam, Ethyl Vinyl Acetate and the ENCAP technology, the “Komen Pink” 990v4 embodies New Balance’s commitment to on-trend, accessible footwear and the ideal balance of comfort, performance and stability.

You can take a look at New Balance’s 990v4 above, while consumers can pick up their own pair for $165 USD at retailers like Rock City Kicks.

Late last month, New Balance utilized a striking “North Sea” blue for the new 990 “Color Spectrum.”

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