New Balance's "Komen Pink" 990v4 Helps Support a Good Cause

A new addition to Lace Up for the Cure.

By //Footwear

Fresh off the unveiling of a Black Panther-inspired Marvel collaboration, New Balance introduces a bold new pink version of the Made in USA 990v4.

Outfitted in “Komen Pink,” the latest New Balance 990v4 is being released in support of the brand’s Lace Up for the Cure Collection, which delivers 5% of the MSRP of each sale from the lineup to Susan G. Komen and always provides a minimum yearly donation of $500,000 USD. Produced using well-constructed, light pigskin leather, mesh, dual density collar foam, Ethyl Vinyl Acetate and the ENCAP technology, the “Komen Pink” 990v4 embodies New Balance’s commitment to on-trend, accessible footwear and the ideal balance of comfort, performance and stability.

You can take a look at New Balance’s 990v4 above, while consumers can pick up their own pair for $165 USD at retailers like Rock City Kicks.

Late last month, New Balance utilized a striking “North Sea” blue for the new 990 “Color Spectrum.”

Read Full Article
New BalanceNew Balance 990v4

You may also like

A Closer Look at the Stüssy x New Balance 990v4
Footwear

A Closer Look at the Stüssy x New Balance 990v4

Wrapped in “Stüssy Cream.”
7,929 Hypes 0 Comments
'Pink Floyd: Their Mortal Remains' to Become the V&A's Most Visited Music Show
Arts

'Pink Floyd: Their Mortal Remains' to Become the V&A's Most Visited Music Show

The exhibit will be extended until October 15.
1,066 Hypes 0 Comments
New Balance ".9" Pack Gets 990v3 Soles
Footwear

New Balance ".9" Pack Gets 990v3 Soles

Closing out the year with color-infused hybrids.
4,352 Hypes 3 Comments
Timberland's New Flyroam Helps You Conquer Your City
Footwear 

Timberland's New Flyroam Helps You Conquer Your City

The outdoor brand goes urban.
9,330 Hypes 0 Comments


What to Read Next

adidas Reveals Epic Roster for Snoop Dogg & 2 Chainz's 747 Warehouse St. Basketball Showdown
Sports

adidas Reveals Epic Roster for Snoop Dogg & 2 Chainz's 747 Warehouse St. Basketball Showdown

A star-studded East vs. West match-up for the LA event.
16,287 Hypes 21 Comments

Jimmy Butler Played Against the Bulls in $20,000 Air Jordans
Footwear

Jimmy Butler Played Against the Bulls in $20,000 Air Jordans

The All-Star stepped up in 2015 Eminem x Carhartt x Air Jordan 4 Retros.
59,082 Hypes 33 Comments

CIVILIZED Brings Monochrome Minimalism to Techwear for Fall/Winter 2018
Fashion

CIVILIZED Brings Monochrome Minimalism to Techwear for Fall/Winter 2018

An artful balance between function and form.
3,451 Hypes 2 Comments


Here's An Exclusive Look at Playboi Carti & Palm Angels's NYC Capsule Launch
Fashion 

Here's An Exclusive Look at Playboi Carti & Palm Angels's NYC Capsule Launch

Featuring an exclusive interview with Francesco Ragazzi.
4,772 Hypes 4 Comments

Supreme x Stern Pinball Machine for Spring/Summer 2018
Fashion

Supreme x Stern Pinball Machine for Spring/Summer 2018

The first official item from the upcoming collection.
19,128 Hypes 32 Comments

Migos, Young Thug & Rich the Kid Shut Down Philipp Plein's Fall/Winter 2018 Show
Fashion 

Migos, Young Thug & Rich the Kid Shut Down Philipp Plein's Fall/Winter 2018 Show

It also featured a life-sized spaceship and Transformers.
11,697 Hypes 14 Comments

More ▾