Early images of the Air Jordan 3 “Seoul” have been quickly followed by official shots. The special iteration celebrates Michael Jordan’s slam dunk contest victory in 1988 in addition to the 30-year anniversary of the city’s hosting of the summer Olympic games.
The Tinker Hatfield and Dan Sunwoo creation gains inspiration from the Taegukgi (Korean flag), which can be seen throughout its colorway. The meaningful “taeguk” symbol is incorporated within the inner lining and collar to complement the blue, red, and white coloring as a reflection of peace and purity. ”서울” (“Seoul”) is added to the left inner tongue while the 1988 Summer Games’ motto, “화합과 전진” (“Harmony and Progress”), is shared on the opposite inner tongue. The traditional Nike Air logo returns to each heel as a special homage to the roots of the Air Jordan 3 model.
The Air Jordan 3 “Seoul” will release on March 10 via nike.com.kr, in addition to the Jordan Hongdae store.