Bodega & New Era Celebrate the Grind for the "Earn Your Stripes" Collection

Highlighting six beloved NBA teams.

Fashion
12,270 Hypes 17 Comments

Following a recent collaboration with Marino Infantry and a commemorative “Yamborghini” collection, New Era teams up with Bodega for a limited-edition joint run.

Dubbed the “Earn Your Stripes” collection, Bodega and New Era’s new collab is made up of six, team-centric patched and graphic-focused styles, with adjustable strapback, fitted and bucket choices for each. Specifically, the Los Angeles Lakers, New York Knicks, Golden State Warriors, Chicago Bulls, Boston Celtics and Cleveland Cavaliers are represented in the lineup. Topping off the release, everything comes in a special “metal ammunition case.”

“It would be difficult to name a place where earning your stripes is more clearly illustrated than on the outdoor basketball courts that dot city streets all across the country,” reads an official statement from Bodega. “So, for NBA All-Star Weekend 2018, Bodega and New Era celebrate the legacy of hard work, individual artistry, and competitive spirit that have made streetball a legitimate cultural phenomenon, with a military-inspired range of hats and apparel.” Altogether, the effort represents a “perfectly simple concept” of rising “through the ranks” by the strength of your work ethic, talents and the years of hard work under your belt.

You can check out Bodega and New Era’s “Earn Your Stripes” collection above, and view a promotional visual for the drop below. Having received an in-store release earlier this month, these caps are expected to hit online outlets this Friday, March 2 at 11 a.m EST. Late last year, Bodega showcased Midnight Studios and GUESS Jeans USA for a “punk”-inspired editorial.

Read Full Article

What to Read Next

Alber Elbaz Designs Exotic New Styles for Converse "Avant" Collection
Footwear

Alber Elbaz Designs Exotic New Styles for Converse "Avant" Collection

High-end sneakers with iridescent paneling and animal motifs.

visvim to Showcase Hiroki Nakamura's Inspirations at "My Archive" Exhibit
Fashion

visvim to Showcase Hiroki Nakamura's Inspirations at "My Archive" Exhibit

Alongside a coffee table book and exclusive capsule collection.

Supreme Officially Reveals Skull-Print Vans Collaboration
Footwear

Supreme Officially Reveals Skull-Print Vans Collaboration

New takes on the Slip-On and Sk8-Hi silhouettes.


A$AP Rocky Protégé Smooky MarGielaa Drops New Track, "Come Up"
Music

A$AP Rocky Protégé Smooky MarGielaa Drops New Track, "Come Up"

Debut ‘#MMM’ project coming soon.

It's David vs. Goliath in This Exclusive 'Pacific Rim: Uprising' Movie Clip
Entertainment

It's David vs. Goliath in This Exclusive 'Pacific Rim: Uprising' Movie Clip

John Boyega and Cailee Spaeny take on November Ajax.

Tourne De Transmission Highlights Political Transparency for Spring/Summer 2018 Lookbook
Fashion

Tourne De Transmission Highlights Political Transparency for Spring/Summer 2018 Lookbook

“We are made to feel that we are progressing when we are not.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.