Bodega

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.

Sean Wotherspoon's Corduroy-Covered ASICS Kicks Lead This Week's Best Footwear Drops
Footwear 

Sean Wotherspoon's Corduroy-Covered ASICS Kicks Lead This Week's Best Footwear Drops

Alongside a plethora of Air Jordans, Nike’s Dunk Low SP “Champ Colors” and a reported YEEZY QUANTUM “Barium” drop.

Bodega Taps Artists to Reinterpret New Balance X-Racer "All Terrain" Collab
Arts

Bodega Taps Artists to Reinterpret New Balance X-Racer "All Terrain" Collab

Enlisting The Shoe Surgeon, Kumanokoido and more.

Bodega Spotlights Collaborative New Balance X-Racer "All Terrain" in New Editorial
Footwear

Bodega Spotlights Collaborative New Balance X-Racer "All Terrain" in New Editorial

Centered around a theme of “New Normal,” and even referencing ‘The Epic of Gilgamesh’.

Bodega Teases New Balance X-Racer Collaboration
Footwear

Bodega Teases New Balance X-Racer Collaboration

“New utility for a changing world.”

How to Sneakerhead at Home
Footwear 

How to Sneakerhead at Home

The best ways to stay connected to sneaker culture from the confines of your home.

Kevin Durant's Nike Zoom KD 13 Is the Real MVP of This Week's Best Footwear Drops
Footwear 

Kevin Durant's Nike Zoom KD 13 Is the Real MVP of This Week's Best Footwear Drops

Alongside the AJ1 “Court Purple,” YEEZY 700 V3 “Alvah,” latest Bodega x Saucony collaboration and more.

Stay Home Snaps: Bodega
Fashion 

Stay Home Snaps: Bodega

The Boston boutique’s staff advises on keeping optimistic while working from home.

Bodega Returns to Saucony Grid Azura 2000 for "Ever Ready" Collaboration
Footwear 

Bodega Returns to Saucony Grid Azura 2000 for "Ever Ready" Collaboration

Inspired by the 20 years since the silhouette was designed.

Bodega x Saucony Grid Azura 2000 Is a Top Secret Project Come to Life
Footwear

Bodega x Saucony Grid Azura 2000 Is a Top Secret Project Come to Life

This particular model “never existed in the first place.”

The HYPE Report: Best Sneakers of 2019
The HYPE Report

The HYPE Report: Best Sneakers of 2019

We also discussed the most important sneakers of the decade.

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