Bodega

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.

Bodega and Reebok Revitalize the Club C Legacy Silhouette
Footwear

Bodega and Reebok Revitalize the Club C Legacy Silhouette

Celebrating Bodega’s 15-year anniversary.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring YEEZY Gap, ASSC, ERL and more.

Bodega Celebrates 15-Year Anniversary With PLEASURES Capsule
Fashion

Bodega Celebrates 15-Year Anniversary With PLEASURES Capsule

“BUILT TO LAST.”

The Air Jordan 4 "White Oreo" Brings Retro Energy to This Week's Best Footwear Drops
Footwear 

The Air Jordan 4 "White Oreo" Brings Retro Energy to This Week's Best Footwear Drops

Dropping alongside the Nike Dunk High “Game Royal”, Palace’s Vans Authentic capsule and more.

Bodega Releases Delivery #2 of Its Spring/Summer 2021 Collection
Fashion

Bodega Releases Delivery #2 of Its Spring/Summer 2021 Collection

Featuring a color-block bucket hat, leisure short 2.0 and more.


Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Including Dior’s Daniel Arsham-inspired CD1 sneakers.

Bodega x New Balance 990v3 Is Restocking Globally
Footwear

Bodega x New Balance 990v3 Is Restocking Globally

Second time lucky?

Bodega Reveals "Here to Stay" Campaign for Its Upcoming New Balance 990v3 Collaboration
Footwear

Bodega Reveals "Here to Stay" Campaign for Its Upcoming New Balance 990v3 Collaboration

In celebration of the Boston-based retailer’s 15-year anniversary.

A Guide to New Balance's Best Collaborations This Decade
Footwear 

A Guide to New Balance's Best Collaborations This Decade

From Stüssy and Stray Rats to Casablanca and Aries.

Bodega Unveils Drop 1 of Its SS21 Apparel Collection
Fashion

Bodega Unveils Drop 1 of Its SS21 Apparel Collection

Featuring graphic tees, camp shirts, multi-toned hoodies and more.

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