Bodega

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.

Bodega & Chocolate Skateboards Feature Hakeem Ducksworth in New Capsule Collection
Fashion

Bodega & Chocolate Skateboards Feature Hakeem Ducksworth in New Capsule Collection

Showcasing a new selection of skate decks and apparel.

Kanye & Ibn Go Toe-To-Toe With MJ & LeBron in This Week's Best Footwear Drops
Footwear 

Kanye & Ibn Go Toe-To-Toe With MJ & LeBron in This Week's Best Footwear Drops

Alongside collabs from OBJ & Nike, Bodega & New Balance, Helly Hansen & PUMA, and White Mountaineering & adidas.

A Closer Look at Bodega's New Balance 997S "NO BAD DAYS" Collaboration
Footwear 

A Closer Look at Bodega's New Balance 997S "NO BAD DAYS" Collaboration

Featuring a mixed-material & brightly colored upper.

Bodega Highlights New Balance 997S "NO BAD DAYS" in Scenic Editorial
Footwear

Bodega Highlights New Balance 997S "NO BAD DAYS" in Scenic Editorial

A pastoral backdrop complements the striking colorway.

Bodega Debuts Collaborative New Balance 997 Sport “No Bad Days”
Footwear

Bodega Debuts Collaborative New Balance 997 Sport “No Bad Days”

Mixed materials accented with pops of color.

Bodega Spotlights Archival New Balance 850 in Retro-Tinged Editorial
Footwear

Bodega Spotlights Archival New Balance 850 in Retro-Tinged Editorial

The cult-classic sees yet another limited release.

Bodega References Baseball & "The Dog Days" for Drop Two of SS19
Fashion

Bodega References Baseball & "The Dog Days" for Drop Two of SS19

Think collegiate-indebted pieces and striped two-pieces.

Bodega Teases Another Version of Its New Balance 997S Collaboration
Footwear

Bodega Teases Another Version of Its New Balance 997S Collaboration

As showcased in the boutique-meets-imprint’s latest lookbook.

Bodega Highlights Boston's Baseball Legacy in SS19 First Delivery Lookbook
Fashion

Bodega Highlights Boston's Baseball Legacy in SS19 First Delivery Lookbook

Street-friendly garments engineered for the warmer months ahead.

Bodega Taps Saucony for a Multi-Layered Iteration of the Azura
Footwear

Bodega Taps Saucony for a Multi-Layered Iteration of the Azura

“Lucky Number 13.”

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