Bodega

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.

Bodega Reveals "Here to Stay" Campaign for Its Upcoming New Balance 990v3 Collaboration
Footwear

Bodega Reveals "Here to Stay" Campaign for Its Upcoming New Balance 990v3 Collaboration

In celebration of the Boston-based retailer’s 15-year anniversary.

A Guide to New Balance's Best Collaborations This Decade
Footwear 

A Guide to New Balance's Best Collaborations This Decade

From Stüssy and Stray Rats to Casablanca and Aries.

Bodega Unveils Drop 1 of Its SS21 Apparel Collection
Fashion

Bodega Unveils Drop 1 of Its SS21 Apparel Collection

Featuring graphic tees, camp shirts, multi-toned hoodies and more.

Bodega Celebrates Its 15-Year Anniversary With a New Balance 990v3 Collaboration
Footwear

Bodega Celebrates Its 15-Year Anniversary With a New Balance 990v3 Collaboration

The Boston-based retailer slaps drab tones onto the lifestyle silhouette.

Sole Mates: Oliver Mak and the Bodega x Dr. Martens 1461
Footwear 

Sole Mates: Oliver Mak and the Bodega x Dr. Martens 1461

The Bodega co-founder on bringing his punk roots to the store’s latest understated collaboration.

Bodega Adds Elevated Touches to the Dr. Martens 1461
Footwear

Bodega Adds Elevated Touches to the Dr. Martens 1461

Celebrating the silhouette’s 60th anniversary.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Cactus Plant Flea Market, Stüssy and more.

Bodega Enlists Brands to Stand United Against Anti-Asian Hate
Fashion

Bodega Enlists Brands to Stand United Against Anti-Asian Hate

Featuring Awake NY, Carhartt WIP, PLEASURES, PRMTVO, thisisneverthat and KOREATOWN.

Bodega Talks Vans Channel 66 Show and Sneaker Collaboration
Fashion 

Bodega Talks Vans Channel 66 Show and Sneaker Collaboration

Presented by Vans
A conversation about the retailer’s Vans Channel 66 Shop Radio episode and shoe collabs with Matt Zaremba.

Skepta and Nike's Air Max Tailwind V Takes Flight in This Week's Best Footwear Drops
Footwear 

Skepta and Nike's Air Max Tailwind V Takes Flight in This Week's Best Footwear Drops

Accompanied by Nice Kicks and Amoeba’s New Balance 992s, the latest from Palace x Reebok and more.

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