Bodega

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.

Bodega Outfits the New Balance 574 Legacy in Suede
Footwear

Bodega Outfits the New Balance 574 Legacy in Suede

Presented in two bold colorways.

Sole Mates: Matthew Zaremba and the Nike Dunk Low
Footwear 

Sole Mates: Matthew Zaremba and the Nike Dunk Low

The artist and marketing director of Bodega chats with HYPEBEAST about Boston’s sneaker culture, Virgil Abloh’s impact and more.

Teddy Santis' Debut New Balance MADE in USA Collection Oversees This Week's Best Footwear Drops
Footwear

Teddy Santis' Debut New Balance MADE in USA Collection Oversees This Week's Best Footwear Drops

KCDC’s Nike SB Dunk High collab, Bodega’s ASICS GEL-MC PLUS and more are also launching

Bodega's ASICS GEL-MC PLUS Collaboration Is a Reflection of Springtime
Footwear

Bodega's ASICS GEL-MC PLUS Collaboration Is a Reflection of Springtime

Bearing seasonal accent hues of blue, green and yellow.

Bodega Teases New Reebok Club C Collaboration
Footwear

Bodega Teases New Reebok Club C Collaboration

Done up in a luxe forest green hue with gilded branding.


Bodega SS22 Drop 1 Channels the Joy of Warm Weather
Fashion

Bodega SS22 Drop 1 Channels the Joy of Warm Weather

Continuing the brand’s homage to the Northeast.

Bodega Teams With HOKA ONE ONE for New Kaha Low GTX and Ora Recovery Slide Collaborations
Footwear

Bodega Teams With HOKA ONE ONE for New Kaha Low GTX and Ora Recovery Slide Collaborations

One for exploration, one for relaxation.

18 East and Bodega Team Up for Nature-Inspired "Good Anywhere" Collection
Fashion

18 East and Bodega Team Up for Nature-Inspired "Good Anywhere" Collection

A range of versatile wares designed to be good anywhere, doing any-thing.

Bodega and Helinox Launch New "Natural Habitat" Capsule Collection
Design

Bodega and Helinox Launch New "Natural Habitat" Capsule Collection

Inspired by the boutique’s Boston roots.

Looking Back at Reebok's Hottest Sneaker Collabs from 2021
Footwear 

Looking Back at Reebok's Hottest Sneaker Collabs from 2021

Presented by Reebok
Unique takes on classic silhouettes dominated this year’s designs.

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