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Bodega

Bodega

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon founded in May 2006. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Going off the success of its retail business, Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry. Bodega is inspired by the archetypal convenience grocery store -- the outside and front section of the store is a typical convenience store, whilst the streetwear boutique is hidden behind a secret door disguised as a Snapple vending machine in the back of the store. After only two months, Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe.

SERIES by Bodega Repurposes For All to Envy's Vintage Tees for a New Selection of Caps
SERIES by Bodega Teams up With the Kingpin of Boston's Cultural Underground
Bodega Teams up With New Era to Bring Vintage Garments Back to Life
Here's Where to Buy the Hottest New Sneakers Available in Europe This Weekend
This Week's Best Sneaker Releases and How to Get Them
A Closer Look at the Bodega x ASICS Collaborative GEL-Mai "Underground"
Bodega Looks at the Bones Beneath the Streets for Its ASICS GEL-Mai Collaboration
Spotlight: Bandulu
Bodega's 2017 Spring/Summer Lookbook Channels Street Militant Vibes
 
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