Bodega

Bodega

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
Bodega’s FW18 Collection Encourages Active Lifestyles Through Expressive Sportswear
Fashion

Bodega’s FW18 Collection Encourages Active Lifestyles Through Expressive Sportswear

A wide range of activewear staples.

Bodega Spotlights UNDERCOVER’s FW18 Collection Including Upcoming Converse Collab
Fashion

Bodega Spotlights UNDERCOVER’s FW18 Collection Including Upcoming Converse Collab

Out of this world.

Bodega & adidas Consortium Flaunt Collaborative Sneakers in New Editorial and Video
Footwear

Bodega & adidas Consortium Flaunt Collaborative Sneakers in New Editorial and Video

A better look at the Kamanda and Sobakov.

Bodega Offers a Second Chance to Cop the Parra x Nike Air Max 1
Footwear

Bodega Offers a Second Chance to Cop the Parra x Nike Air Max 1

Don’t miss out.

adidas Consortium Taps Bodega to Put Its Spin on the Kamanda & Sobakov
Footwear

adidas Consortium Taps Bodega to Put Its Spin on the Kamanda & Sobakov

Reworking the soccer-inspired lifestyle models.

Bodega Announces Second Chance to Buy Nike React Element 87
Footwear

Bodega Announces Second Chance to Buy Nike React Element 87

Both colorways are available.

Bodega Presents Another Magazine-Style Editorial for Drop 2 of Its SS18 Campaign
Fashion

Bodega Presents Another Magazine-Style Editorial for Drop 2 of Its SS18 Campaign

Based on the theme of togetherness.

Bodega Gets Playful with WACKO MARIA's SS18 Collection
Fashion

Bodega Gets Playful with WACKO MARIA's SS18 Collection

Yard sale vibes.

Bodega Teases Exclusive Surf Is Dead "Wave Rave" Capsule
Fashion

Bodega Teases Exclusive Surf Is Dead "Wave Rave" Capsule

Packed with retro vectorized graphics.

Bodega Spotlights PLEASURES' Spring/Summer 2018 for New Editorial
Fashion

Bodega Spotlights PLEASURES' Spring/Summer 2018 for New Editorial

Keeping the focus on hoodies and graphic tees.
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