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Founded May 13, 2006
Headquarters Boston, MA, United States

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Description

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
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Latest Collections

Born x Raised’s Nike SB Dunk Low Leads This Week’s Best Footwear Drops
Footwear 

Born x Raised’s Nike SB Dunk Low Leads This Week’s Best Footwear Drops

Featuring support from MSCHF x Reebok, Bodega x ASICS, the launch of the Nike LeBron 21 and more.

Bodega and ASICS Reveal the GEL-NYC "After-Hours"
Footwear

Bodega and ASICS Reveal the GEL-NYC "After-Hours"

Inspired by the cities that raised the popular brand and retailer.

The Air Jordan 1 “Washed Black” Spearheads This Week’s Best Footwear Drops
Footwear 

The Air Jordan 1 “Washed Black” Spearheads This Week’s Best Footwear Drops

Stüssy’s Nike Vandal collection, Bodega’s New Balance 610, the Air Jordan 2 “Wings” and more are also set to launch.

Bodega's New Balance 610 “The Trail Less Taken” Is a Bird Lovers Dream
Footwear

Bodega's New Balance 610 “The Trail Less Taken” Is a Bird Lovers Dream

Paying tribute to NYC pigeon handler “Live Action.”

First Look at the Bodega x New Balance 610 “The Trail Less Taken”
Footwear

First Look at the Bodega x New Balance 610 “The Trail Less Taken”

Fit for summertime expeditions.

The Air Jordan 4 “Thunder” Rumbles Into This Week’s Best Footwear Drops
Footwear 

The Air Jordan 4 “Thunder” Rumbles Into This Week’s Best Footwear Drops

Alongside the latest ALD x New Balance project, a Bodega x Crocs Clog, FRGMT x Converse Weapon and much more.

Bodega Unveils High Utility Crocs All-Terrain "NICT-TECH" Clog
Footwear

Bodega Unveils High Utility Crocs All-Terrain "NICT-TECH" Clog

Featuring a stash pocket and a retractable hood.

Under Armour's Two-Way SlipSpeed Takes the Top Spot in This Week's Best Footwear Drops
Footwear 

Under Armour's Two-Way SlipSpeed Takes the Top Spot in This Week's Best Footwear Drops

Presented by Under Armour
Air Jordan 1 High “Lucky Green,” Devin Booker’s Converse Chuck 70 Hi collaboration and the Nike Air Max 1 “Mica Green” are also dropping.

Bodega Links With Vault by Vans for an OG Chukka LX "Mid-Top Modern" Pack
Footwear

Bodega Links With Vault by Vans for an OG Chukka LX "Mid-Top Modern" Pack

The two-pronged capsule references when Vans infiltrated the footwear sphere during the mid-century time period.

Bodega Taps adidas and BEAMS For Ivy League-Inspired Collection
Fashion

Bodega Taps adidas and BEAMS For Ivy League-Inspired Collection

Introducing new school prep styles.

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