Bodega

Bodega

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.

Founded May 13, 2006
Industries Footwear, Streetwear
Headquarter Boston, MA, United States
Bodega Presents Another Magazine-Style Editorial for Drop 2 of Its SS18 Campaign
Fashion

Bodega Presents Another Magazine-Style Editorial for Drop 2 of Its SS18 Campaign

Based on the theme of togetherness.

Bodega Gets Playful with WACKO MARIA's SS18 Collection
Fashion

Bodega Gets Playful with WACKO MARIA's SS18 Collection

Yard sale vibes.

Bodega Teases Exclusive Surf Is Dead "Wave Rave" Capsule
Fashion

Bodega Teases Exclusive Surf Is Dead "Wave Rave" Capsule

Packed with retro vectorized graphics.

Bodega Spotlights PLEASURES' Spring/Summer 2018 for New Editorial
Fashion

Bodega Spotlights PLEASURES' Spring/Summer 2018 for New Editorial

Keeping the focus on hoodies and graphic tees.

10 Drops You Don't Want to Miss This Week
Fashion 

10 Drops You Don't Want to Miss This Week

The Supreme pinball machine is here.

Bodega Teases Exclusive LQQK Studio, Surf is Dead and Albino & Preto Drops
Fashion

Bodega Teases Exclusive LQQK Studio, Surf is Dead and Albino & Preto Drops

Collaborative martial arts gear and graphic tees to commemorate the new LA outpost.

New Editorial Focuses on KAPITAL's Spring/Summer 2018 Collection
Fashion

New Editorial Focuses on KAPITAL's Spring/Summer 2018 Collection

Spotlighting the brand’s high-quality denim.

Bodega & New Balance Unveil Boston-Themed 998 "Mass Transit" Exclusive
Footwear

Bodega & New Balance Unveil Boston-Themed 998 "Mass Transit" Exclusive

Limited quantities.

Bodega's Spring/Summer 2018 Delivery 1 Lookbook Channels '90s Attitude
Fashion

Bodega's Spring/Summer 2018 Delivery 1 Lookbook Channels '90s Attitude

‘BODEGA VISION’ catalog.

Bodega's Hidden Retail Concept Expands to Los Angeles
Fashion

Bodega's Hidden Retail Concept Expands to Los Angeles

“We approached the design of the store as installation art.”
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